The Game with Alex Hormozi
The Game with Alex Hormozi

How To Stop Solving Problems That Do Not Exist | Ep 956

April 7, 2026

AI Summary

5 min read

How To Stop Solving Problems That Do Not Exist

A chiropractor in Wyoming has been stuck at $2.4 million in revenue for five years. He just hired another doctor, so he's no longer supply-constrained—now he needs more patients. When Alex Hormozi asks what stops him from simply spending more on Meta ads, the answer is revealing: "Trust that we're doing it right." He has no idea whether a dollar in yields five or twenty dollars out. That lack of attribution tracking means he cannot scale what he cannot measure.

This exchange opens a longer session where Hormozi fields questions from business owners at different stages, each stuck for different reasons. The through-line is that most entrepreneurs are solving problems that do not yet exist—or ignoring the one problem that does.

The attribution gap and the input-output equation

The chiropractor's core issue is not marketing creativity or market saturation. It is that he lacks an input-output equation for his business. "If you can't define that for the business, then for sure as shit your employees don't know what it is," Hormozi says. Without knowing whether a dollar spent on Meta ads returns five or twenty dollars, the business cannot scale with confidence.

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What you'll learn

  • 1 (00:08) **Opening & First Question: Chiropractor Stuck at $2.4M for Five Years** - A chiropractor describes being stuck at $2.4M in revenue for five years, wanting to reach $3.6M. He has a large space, just hired a new doctor, and is now demand-constrained.
  • 2 (03:40) **Short-Term Fix: Data Tracking & Ads** - Alex outlines the immediate steps: get data attribution in place, then build an ads funnel with a simple sales motion.
  • 3 (04:36) **Long-Term Play: Content & Brand Expansion** - Alex advises layering in content to build thought leadership, which expands the business's radius over time.
  • 4 (05:12) **Order of Operations for the Chiropractor** - Alex gives a clear sequence: fix pricing and packaging first to free up cash flow, then use that cash for data attribution and ads, and finally increase content cadence.
  • 5 (06:45) **Second Question: Digital Marketing Agency for SMBs in Australia** - A founder who pivoted from fitness to selling digital marketing services to SMBs (cleaning, yard work) has grown from $0 to $500K in four months and wants to reach eight figures.
  • 6 (09:49) **The SMB Trap: Go Super Cheap or Go Upmarket** - Alex explains the only two viable models for serving SMBs: go super cheap ($400-500/month) with near-zero delivery cost, or go upmarket to serve businesses that already have their metrics and sales process in place.
  • 7 (11:52) **Third Question: $20M Website-as-a-Service Company Facing AI Disruption** - A founder of a $20M WAS company (websites + digital marketing for SMBs at $450/month) wants to reach $80M in three years. He's worried about AI degrading his product and has 100% of sales from cold calling.

+ Full timestamped outline available in the app

Guests on this episode

Alex Hormozi

Show Notes

Join Alex Hormozi At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas


A clear input-output equation defining core actions that drive revenue growth is necessary to scale any business. In this episode, Alex Hormozi, whose service companies generate over $30M annually, advises five entrepreneurs on how to scale their stagnant service businesses. He emphasizes that successful entrepreneurship comes with consistent trade-offs between ambition, family time, distractions, and hiring top talent to run the business.




In this episode

00:00 Scaling a chiropractor stuck at $2.4M revenue

06:41 Pricing strategies for SMB marketing to minimize churn

11:52 Handling AI threats to a website as a service (WaaS) business

17:14 Overcoming supply constraints to scale a CFO advisory company

25:39 Trade-offs to scale a roofing business from $6M to $100M



More Value:

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Free Books and Video Courses: https://www.acquisition.com/training

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle


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