How to Make Money With Social Media (My Exact Playbook) | Ep 1005

October 6, 2026

AI Summary

5 min read

“I was like, this is crazy. And when I looked at her account, she was getting like nine likes, 18 likes, 20 likes on a big post. And all she talked about was being a restroom dietitian. And how to bill insurance as a registered dietitian. So there was nothing about weight loss, nothing about how to be, literally just billing. And it was so niche, I was like, how is this making money?” That moment—seeing a woman with fewer than 6,000 followers doing over a million dollars a year from Instagram posts that barely got engagement—broke Alex Hormozi’s biggest belief about content. He had hit 3 billion impressions and gained 4.5 million subscribers in a single year by making 35,000 pieces of content, and his book launch weekend generated over $106 million in sales. But the lesson he kept re-learning is that the algorithm gives you the wrong signal for your business. It tells you what the most people like, not what the most valuable people like. Here is his exact playbook for making content that makes money, not just views.

The Two Tests That Proved the Rule

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What you'll learn

1 (00:04) **The Core Question: Money vs. Reach** - Alex introduces the central problem: the content that gets the most views is not the same as the content that makes the most money.
2 (01:08) **The Two Content Business Models** - Alex distinguishes between building a media business (selling ads) vs. using media to sell your own products.
3 (02:00) **The First Test: Broad Content vs. Business Results** - Alex shares a controlled experiment where he made more "top of funnel" content for a quarter.
4 (03:05) **The Most Viewed Videos vs. The Most Revenue Videos** - Alex reveals his behind-the-scenes data showing the disconnect between reach and revenue.
5 (04:16) **The $278,000 Video** - Alex shows the single video that generated the most revenue, despite having far fewer views.
6 (05:49) **The Cash Cow Episodes** - He identifies the second and third highest revenue videos as deep-dive interviews with multi-million dollar business owners.
7 (06:20) **The Algorithm Gives the Wrong Signal** - Alex explains why you cannot trust the algorithm to tell you what content is good for your business.

+ Full timestamped outline available in the app

Guests on this episode

Alex Hormozi

Show Notes

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Algorithms reward what most people like instead of what your best buyers need. In this episode, Alex shares behind-the-scenes data on how his most-viewed videos produced zero sales while lower-viewed, advanced business videos generated the most revenue. He also shares a high-ROI content framework that maximizes revenue rather than reach.

In this episode

00:00 Choosing between media and business goals

02:02 Analyzing results from views vs revenue tests

06:20 How the algorithm misleads content strategy

07:21 The vertical value content framework

More Value:

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

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Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.