Can I Save This Failing Park in 90 Days? | Ep 1008

Paul Fontanelli has already sunk $22 million into Boulder Adventure Park, an indoor family entertainment center in Grand Prairie, Texas. He raised $8 million and took on bank debt for the rest. Now the business is burning through cash with roughly 90 days of runway left. He is about to put his entire 401(k) into it. In this episode, Alex Hormozi sits down with Paul to build a 90-day survival plan, then checks back in to see what worked.

The core problem is straightforward: the park needs $550,000 a month to break even but is generating only $400,000 — a $150,000 monthly shortfall. Debt service alone runs $180,000 a month. The park is demand-constrained, running at about 50% capacity on peak days. That means there is room to grow, but the business needs cash fast, and the slow season is coming.

The only move that matters: generate cash now

Hormozi's first principle is that when you are out of time, you stop optimizing and start betting. You pick one offer, one channel, and one deadline. Paul's original instinct was a season pass push, but Hormozi redirected toward summer camp because the booking window for parents is right now — May through August. Summer camp is also a higher-ticket, higher-margin product that parents will spend real money on for their kids.