4 Ways to Use AI in Your Business | Ep 968

Last year, Alex Hormozi's companies did over $250 million in aggregated revenue. He has been in business for more than 15 years. In this episode, he walks through how his businesses actually use AI—not as a gimmick, but as a practical tool to make operations better, cheaper, faster, and less risky for customers. His central argument is that most business owners are making two mistakes: either they think they need to become an AI company, or they assume a tech person will figure it out for them.

The Cloud-to-Dirt Knowledge Advantage

Hormozi argues that the biggest advantage he has had comes from what he calls "cloud-to-dirt knowledge"—vertical integration of understanding across every level of the business. He can do high-level strategy, handle people and communication, and also connect one API to another. The reason this matters is simple: the business owner is the only person who truly understands what is possible.

"If you know your business better than them, which you should if you're the owner, then you can see how different pieces, if applied together, would be really valuable. They won't see that inherent value."