Simple Marketing Practices That Built a $300,000,000 Business

Jen Sievertson, Ramsey Solutions' Chief Marketing Officer, shares straightforward marketing advice for small business owners with limited budgets. Drawing from 16 years at the company, she emphasizes starting simple, using sweat equity, and building from what works, without needing complex strategies.

Core of Marketing: Communicate Value

Marketing boils down to communicating the value of your product or service, Sievertson says. It's not rocket science—demystify it by focusing on what your business does well. The "megaphone" concept means creating content to amplify that message: articles, social media posts, podcasts, or tips related to your work. For owners without cash for outsourcing, begin with formats you're comfortable with, like writing if that's your strength. Post on your website, Instagram, or Facebook to reach audiences directly.

Plan for Consistency Over Winging It

Success requires a deliberate plan, not sporadic efforts. Create a content calendar to ensure regularity, so audiences know what to expect and when. This builds reliability—people engage more when they anticipate value. Sievertson advises doing as much as you can do well rather than spreading thin. If bandwidth allows, test multiple channels, but prioritize consistency. For example, share tidbits that educate or solve problems in your niche, turning your expertise into a steady outreach tool.