The Economics of Everyday Things
The Economics of Everyday Things

7. Animal Urine

January 21, 2026

AI Summary

5 min read

🎙️ The Voices & The Context

  • The Format: Narrative-driven podcast episode blending storytelling, interviews, and economic analysis in a solo-hosted format from Freakonomics Radio Network's Economics of Everyday Things.
  • The Key Players:
    • Zachary Crockett: Host and narrator, unpacking the quirky economics of animal urine with wit and facts.
    • Ken Johnson ("P Man"): Founder of PredatorP.com, the urine expert whose colorful anecdotes drive the episode—famous in niche circles for turning animal waste into a multimillion-dollar pest control empire.
  • The Vibe: Fun, quirky, and educational—equal parts gross-out humor, business success story, and wildlife trivia.

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What you'll learn

  • 1 (00:00) **🎙️ Introduction: Ken Johnson (The P Man)**
  • 2 (02:29) **Ken Johnson's Background and Entry into the Business**
  • 3 (03:09) **How Animal Urine Works as a Hunting Lure**
  • 4 (04:39) **Expansion Beyond Hunting: Garden Pest Repellent**
  • 5 (05:18) **Deer Population Boom and Suburban Damage**
  • 6 (06:26) **Modern Market for Predator Urine**
  • 7 (07:32) **Wolf Urine Targets the Coyote Problem**

+ Full timestamped outline available in the app

Show Notes

One creature’s trash is another’s cash. Zachary Crockett flushes out the numbers with a man who found profit in pee. This episode was originally published on June 25th, 2023.


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The Economics of Everyday Things