The Daily Stoic
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Let Them Talk | The Discipline Nobody Talks About

August 11, 2026

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5 min read

Let Them Talk | The Discipline Nobody Talks About

The episode opens with a Stoic provocation: when someone speaks ill of you, Epictetus advises you to tell yourself, "If they really knew me, they'd have said something even worse." The point is not self-flagellation but perspective. We all have flaws. Criticism that has a point should be learned from; criticism that is off base is not worth stewing over. "Let them talk," Ryan Holiday says. "You have work to do."

The Business Falls to Your Level of Activity, Not Your Level of Desire

Cody Sanchez argues that the fundamental discipline of entrepreneurship is accepting that "the business will fall to your level of activity, not your level of desire." You have to be the ultimate standard because your team will watch what you do and do a little less. That is not a failure of the team; it is reasonable, since they do not have the same upside you do. The great employees—the ones she eventually makes partners—are the ones who care as much as she does.

Sanchez describes business as "who can handle doing the most monotonous boring things for the longest period of time far past when is reasonable or when you could at all want to." Success is not built on bursts of enthusiasm or motivation. It is built on consistency: doing the morning things well, staying locked in, hanging in there for the long haul.

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What you'll learn

  • 1 Let Them Talk | The Discipline Nobody Talks About
  • 2 The Daily Stoic with Ryan Holiday and Cody Sanchez
  • 3 (00:00) **Opening & Context** - Ryan introduces the episode theme: the Stoic virtue of discipline (self-discipline/temperance) and why it's essential for entrepreneurs and business owners
  • 4 (09:00) **The Business Falls to Your Activity, Not Your Desire** - Cody Sanchez explains why the founder's level of discipline sets the ceiling for the entire organization
  • 5 (10:28) **The Elon Musk vs. Jeff Bezos Model** - Ryan and Cody debate different approaches to founder discipline and whether the "grind" is glamorized
  • 6 (12:25) **Systems Over Heroics** - How Cody's business avoids the "crash the car in the ditch" cycle through process discipline
  • 7 (13:08) **You Must Be Ruler of Yourself First** - The paradox of being your own boss means you have to boss yourself around harder than anyone else would

+ Full timestamped outline available in the app

Guests on this episode

Show Notes

If there is a point to the criticism, let’s learn from it. If it’s off base, then what do we care?

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Codie Sanchez is an entrepreneur, investor, and founder of Contrarian Thinking, where she teaches people how to build wealth through business ownership. After starting her career in journalism and later working in finance at firms like Goldman Sachs and Vanguard, Codie went on to buy, build, and invest in Main Street businesses.


Listen to the full episode with Codie Sanchez: Apple Podcasts, Spotify, or watch on YouTube


Follow Codie Sanchez on Instagram @codiesanchez, on TikTok @Codie_Sanchez, and on YouTube @CodieSanchezCT


Grab signed copies of Main Street Millionaire by Codie Sanchez at The Painted Porch | https://www.thepaintedporch.com/


Check out Ryan’s episode on BigDeal by Codie Sanchez: Apple Podcasts, Spotify, YouTube


💡 We designed our How To Read Epictetus (A Daily Stoic Guide) as a personal field guide —part book club, part masterclass, part daily practice. It’s designed to help you not just read the words of Epictetus, but live them—to turn his timeless wisdom into real change in your own li

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