CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room
June 23, 2026
AI Summary
5 min readCannes Day 2: Instagram vs. YouTube — The Battle for the Living Room
The word of Cannes this year, according to Colin and Samir, is "agentic layer" — the idea that an AI agent can sit on top of anything you're doing to help with your work. But the biggest news to break during the festival wasn't about AI at all. Instagram announced it is rolling out to more TVs, including Samsung TVs, and launching a horizontal video hub. The question is whether that matters — and whether it can compete with YouTube, which has already proven audiences want to watch creator content on their sofas.
Instagram's TV Play: Horizontal Video and the Living Room
Instagram's expansion to TV screens is not entirely new, but the horizontal video hub represents a meaningful shift. Rachel Carton, who writes the newsletter Lincoln Bio, pointed out that a J.Crew ad posted both vertically and horizontally on Instagram performed better in the horizontal format. That data point hints at why Instagram is moving in this direction.
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What you'll learn
- 1 CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room
- 2 (01:15) **Welcome & Cannes Setup** - Colin and Samir introduce the Daily Brief from Cannes in partnership with LinkedIn
- 3 (02:05) **Word of Cannes: "Agentic Layer"** - The hosts discuss the recurring theme at Cannes this year
- 4 (03:21) **Instagram Launches Horizontal Video Hub on TVs** - Breaking news about Instagram expanding to more TV platforms including Samsung
- 5 (04:09) **Can Instagram Win the Living Room?** - Analysis of Instagram's TV ambitions vs YouTube's established dominance
- 6 (05:52) **Horizontal vs Vertical: The Subway Takes Example** - How creators currently split content across platforms
- 7 (07:08) **The Monetization Question** - Adam Mosseri's stance on creator payments
+ Full timestamped outline available in the app
Guests on this episode
Show Notes
Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge.
In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living room, what does Meta’s latest move mean for creators, audiences, and ad dollars? We debate whether Instagram can truly compete with YouTube’s massive library, or if its cultural cachet gives it a unique edge.
Plus, we take a look into the future of work and how the creative landscape is shifting. We discuss why creative work can’t be done by committee, the rise of the "agentic layer" in AI workflow tools, and the surprising reason recent college graduates are pushing back against AI. Watch the full episode on Linkedin
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