The Big View
The Big View

How Apollo rewrote the rules of Wall Street

September 8, 2026

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5 min read

How Apollo rewrote the rules of Wall Street

In the two decades since the 2008 financial crisis, a new kind of financial institution has quietly pushed the old Wall Street banks aside. Apollo Global Management now manages over a trillion dollars in assets and is worth roughly $75 billion. It was founded from the wreckage of Drexel Burnham Lambert—the junk bond house that collapsed in 1990—and its rise tracks a deeper transformation in how money moves through the American economy. William D. Cohan, a former investment banker and author of Money to Burn: The Unvarnished Truth about Leon Black, Apollo, and the Rise of a New Wall Street, argues that Apollo's story is not just about one firm but about an entirely new architecture for finance.

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What you'll learn

  • 1 (00:03) **Introducing the New Wall Street** - The host sets up the episode's thesis: that a new breed of institutions (private equity, asset managers, trading firms) have overtaken traditional banks like Goldman Sachs and JP Morgan, using Apollo Global Management as the prime example.
  • 2 (02:40) **Why Apollo? The Characters and the DNA** - Cohan explains his choice to write about Apollo, citing the compelling and misunderstood characters, particularly founder Leon Black, and the firm's deep, scrappy roots in the Drexel credit culture.
  • 3 (06:01) **The Drexel Legacy: Risk, Credit, and "Loan to Own"** - The discussion focuses on how the Drexel experience shaped Apollo’s strategy, making them masters of credit analysis and the "loan to own" model, rather than risk-averse operators.
  • 4 (11:18) **The Executive Life Deal: A Controversial Fortune** - Cohan details Apollo’s second major fortune from buying a $6 billion junk bond portfolio from the failed Executive Life insurance company for $3 billion, a deal mired in controversy.
  • 5 (15:41) **The Insurance Revolution: A New Architecture for Wall Street** - The conversation shifts to what the host identifies as Apollo's true differentiator: using captive insurance companies (specifically Athene) as a stable, long-term source of funding, a model pioneered by CEO Marc Rowan.
  • 6 (21:29) **Is It a Better Mousetrap or a Frankenstein?** - The host asks the central question: is Apollo’s new model genuinely less risky, or is it just a new, unregulated form of banking that could also blow up?
  • 7 (28:00) **The Absence of Regulators** - The host observes that regulators are conspicuously absent from the Apollo story, raising questions about oversight in the "shadow banking" market.

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Show Notes

The private equity and credit firm elbowed aside big banks to amass $1 trln of assets. In this episode of The Big View, William D. Cohan, author of ‘Money to Burn’, and Peter Thal Larsen discuss how Apollo rose from the 1990s junk bond wreck and whether its new model will endure.


William Cohan, “Money to Burn: The Unvarnished Truth About Leon Black, Apollo, and the Rise of a New Wall Street”


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