🍹 “Spritz School” — Aperol’s secret academy. Meta’s Ray Ban ban. James Patterson’s MrBeast book. +$500 AI toothbrush
September 2, 2026
AI Summary
5 min readSpritz School, Smart Glass Backlash, and the Mr. Beast Book That Might Flop
The Dyson 360 Vis Nav toothbrush costs $500, shoots 28 frames per second inside your mouth, and live-streams your brushing to your phone so you can follow along like it's an oral documentary. The AI studied 500,000 dentists. The camera is basically IMAX for your molars. "Your dentist is gonna suspect that you cheated," Jack says.
Aperol's Secret School Made It a Billion-Dollar Brand
Aperol Spritz is about to pass $1 billion in annual sales. But for most of its history, it was a regional niche business. Peak annual sales barely cleared $50 million. Then in 2003, bigger rival Campari acquired Aperol. In the two decades since, sales have grown 20x to $900 million. Aperol is now outselling its parent company.
Continue reading the full summary in the app — free to try.
Read Full Summary →Free • No credit card required
Never miss an episode of The Best One Yet
Get every new episode summarized in your inbox — free, ~5 minutes to read.
No spam. Unsubscribe anytime.
What you'll learn
- 1 🍹 “Spritz School” — Aperol’s secret academy. Meta’s Ray Ban ban. James Patterson’s MrBeast book. +$500 AI toothbrush
- 2 (00:08) **Top Stories Preview** - Jack and Nick tease the three main stories: Aperol's secret spritz school, smart glasses getting banned, and the James Patterson/MrBeast book controversy
- 3 (01:38) **$500 AI Toothbrush from Dyson** - Dyson launched an AI-powered toothbrush that live-streams your brushing in real-time
- 4 (05:42) **Aperol's Secret Spritz School** - How Campari turned Aperol from a $50 million niche brand into a nearly $1 billion business through bartender education
- 5 (09:30) **Business Lesson: Create a Category, Create a Curriculum** - Historical examples of companies that educated customers to build markets
- 6 (10:13) **Meta's Smart Glasses Backlash** - Smart glasses are getting banned from venues after the Kylie Jenner partnership backfired
- 7 (11:51) **The Kylie Jenner Comment Section Disaster** - The reaction to Kylie's Meta glasses post turned overwhelmingly negative
+ Full timestamped outline available in the app
Show Notes
We found the 1st restaurant to ban smartglasses… and it’s because of Kylie Jenner.
James Patterson has published more books than anyone… but his Mr Beast book could be busted.
The Aperol Spritz didn’t happen by accident… It’s because Campari built a secret Spritz School.
Plus, the biggest AI product this year… is a $500 AI-enhanced live-streaming toothbrush.
RSVP to our SF run club at thebestrunyet.com
$DVCMY $META $SPY
Grab your Tickets to the IPO Tour: Our In-Person Offering
San Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BD
Boston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhup
Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets
NEWSLETTER:
More from this podcast
The Best One Yet →