🍞 “Rage Bait Bread — NYC’s $60 Rye. AI’s All-Star Dinner. GM’s 1st weapon. +Dude Pilates

A New York City bakery is selling a single loaf of rye bread for $60, and people are lining up for it. That is not a stunt—it is the 43rd location of a 42-store Austrian chain doing $55 million in revenue. Meanwhile, General Motors delivered its first Patriot missile components just 22 days after the Pentagon placed the order, a speed that shames the existing defense supply chain. And later this week, President Trump will host President Xi at a White House state dinner with seven AI CEOs in attendance, where the menu of possible AI regulations is longer than the list of agreements so far.

The $60 Loaf of Rye: Story Selling, Not Just Storytelling

Naturally Rye, on Lafayette Street in New York, sells one product: a $60 loaf of bread made from water, flour, and salt. (Quarter loaves are $15; half loaves are $30.) The bakery is run by Martin Auer, a fourth-generation Austrian baker whose family has used the same sourdough starter for 57 years. That starter is a living organism, and small amounts of it are physically transported from Austria to New York to bake each loaf. The bread is fermented for 24 hours, and the bakery itself is a 3,000-square-foot space in a building where David Bowie once lived.