🩻 “Hospitality Healthcare” — Neko’s viral bodyscanner. Zuck’s AI tax. Le Labo’s city scents. +French Butter Smuggle

“The coolest club in New York is actually a $7 billion body scanning machine.” That’s how the hosts of The Best One Yet frame the first of three major business stories this episode: Neko, the preventative health startup co-founded by Spotify’s Daniel Ek, just opened in Soho with a 25,000-person waitlist in its first 24 hours. The episode also covers Meta’s new AI business model and Le Labo’s city-exclusive scent strategy, plus a lighter segment on the booming black market for French butter.

Neko’s “Hospitality Healthcare” Bet

Neko is a $7 billion startup offering a $499 annual full-body scan that takes 6,000 AI-processed images of your insides. The experience is designed to feel less like a clinical visit and more like a spa: patients wear a butter-yellow bathrobe, the 60-minute visit starts on time, and the price is disclosed upfront — a pointed contrast to the opaque billing of traditional U.S. healthcare. The company has a global waitlist of 350,000 people and plans to expand to Miami next.