AI Summary
5 min readMissing the Mark: When Comedy and Advertising Collide
The Ben Maller Show's fourth hour opens with a story that began as a routine scroll through social media but quickly turned into a dissection of a marketing disaster. A golf influencer group called Good Good Golf produced a promotional video for Callaway that featured a man shoving a woman to the ground because she reached for his new driver. The premise was supposed to be a spoof of the movie Obsession — the golf club is so amazing that anyone who touches it becomes obsessed, and the man's violent reaction was meant to illustrate that obsession. But as the hosts make clear, the execution was catastrophic. "It's not even close to being funny," says Brian Noin, filling in for Ben Maller. "It's like a bad Saturday Night Live skit." Callaway initially reposted the video, then quickly backtracked, issuing a statement about taking "appropriate internal corrective actions" — which the hosts interpret as firing whoever was dumb enough to hit publish.
The Context Problem
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What you'll learn
- 1 (03:00) **Opening & Setup** - Host Brian Noin welcomes listeners to the show, mentions baseball, football, and golf stories incoming.
- 2 (03:40) **Good Good Golf Ad Controversy** - The hosts introduce the viral video where a Good Good Golf ad depicts a man shoving a woman for touching his driver, leading to Callaway ending their relationship with the group.
- 3 (08:04) **False Equivalence: Snickers vs. Good Good** - The hosts debunk a viral tweet comparing the golf ad to the famous Betty White Snickers commercial.
- 4 (11:30) **Reaction Culture & Triggering Content** - The hosts discuss how public opinion becomes reactionary, and why this ad is genuinely harmful.
- 5 (14:20) **Druski CTE Video Controversy** - The segment shifts to comedian Druski facing backlash for a skit making light of CTE.
- 6 (16:40) **Swinging and Missing the Mark** - The hosts conclude the segment, noting that comedians will have hits and misses, but these specific attempts were failures.
- 7 (17:10) **Caller Mark on Power Dynamics** - A caller argues the opposite scenario (woman pushing man) would also not be funny, but the hosts explain the power dynamics make them different.
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Show Notes
Brian Noe talks about a controversial commercial that got Callaway golf in hot water, a ranking of the most "watchable" teams in the NFL, Coop's Scoop on Entertainment, and more!
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