The Multipreneur: He’s Building A $10M Portfolio of Income Streams | Starter Story
October 9, 2025
AI Summary
5 min read🎙️ The Voices & The Context
The Format: This is a casual, in-depth interview between Pat Walls (host of Starter Story) and Alex Lieberman (co-founder of Morning Brew). It feels like two entrepreneurs chatting over coffee, dissecting the mechanics of building businesses.
The Key Players:
- Alex Lieberman: The guest. He’s the co-founder of Morning Brew, a massive business media company he sold for millions. Now he’s building a "personal holding company" called StoryYarb.
- Pat Walls: The host. He’s the founder of Starter Story, a platform that breaks down how regular people build successful online businesses. He’s curious, sharp, and lets Alex do the talking.
The Vibe: Educational & Inspiring. It’s a masterclass in modern entrepreneurship. Alex is brutally honest about his failures (feeling lost after selling Morning Brew) and his strategic, almost clinical approach to building a portfolio of businesses.
🗝️ Key Themes & Topics
- The Rise of the "Personal Holding Company": Alex explains why entrepreneurs are moving away from building a single "unicorn" and instead building a portfolio of smaller, cash-flowing businesses. He argues the cost of failure is lower than ever, and lifestyle balance is now a priority.
(12:30)
Continue reading the full summary in the app — free to try.
Read Full Summary →Free • No credit card required
What you'll learn
- 1 (02:55) **🎙️ Introduction: Alex Lieberman**
- 2 (06:55) **Why Personal Holding Companies Are Trending**
- 3 (10:49) **Starting StoryArb: A Ghostwriting Agency**
- 4 (12:14) **StoryArb's Business Model & Metrics**
- 5 (13:09) **Defining Product-Market Fit**
- 6 (14:17) **How to Hire Great CEOs for the Holding Company**
- 7 (15:53) **Finding & Validating New Business Ideas**
+ Full timestamped outline available in the app
Show Notes
The Multipreneur: He’s Building A $10M Portfolio of Income Streams
📚 Find Your $1M Business Idea (10x Faster) with Case Studies - https://www.starterstory.com/?utm_source=youtube&utm_campaign=alexlieberman&yts=true
📩 Business Ideas Newsletter - https://www.starterstory.com/newsletter
In this video, I'm I flew out to New York City to meet up with Alex Lieberman -the guy who sold his newsletter for $75M. Now he's onto a new venture - to become a Multipreneur. He share's exactly how he plans to build a personal holding company with several tiny businesses - AND, the scrappy method he used to get his first business idea off the ground. Enjoy it!
Follow Alex 🐦 Twitter - https://twitter.com/businessbarista
Our Links 🔔 Subscribe - https://www.youtube.com/@starterstory 📸 Instagram - https://www.instagram.com/starter_story/ 🐦 Twitter - https://twitter.com/thepatwalls
Sharing ideas that make money!
Disclaimer: This podcast is published by a viewer using content from Starter Story's YouTube channel with the goal of making his valuable insights more accessible to those who prefer audio formats, helping more people discover and learn from the insights shared in his videos. It is not an official production of Starter Story. For any requests from Starter Story, please don't hesitate to get in touch.
-------
------------- Keywords: app store success, business ideas, online business, make money online, app flipping, revenue stories
Learn more about your ad choices. Visit megaphone.fm/adchoices
More from this podcast
Starter Story →