The Multipreneur: He Makes $10M/Year With 6 Businesses | Starter Story
August 13, 2026
AI Summary
5 min readThe Multipreneur: He Makes $10M/Year With 6 Businesses
Greg Reisenberg runs a holding company called Late Checkout that does eight figures in revenue and mid-seven figures in profit—across six separate businesses he started from scratch with zero capital. He calls himself a "multipreneur," and his core argument is that building multiple smaller, profitable businesses beats chasing a single venture-backed unicorn.
The ACP Funnel: Audience, Community, Product
Reisenberg's central operating system is what he calls the ACP funnel, a three-step process he has used for 15 years. First, build an audience on social media—a Twitter account, Instagram page, or TikTok presence. He started with a Twitter following of about 10,000 people, which he notes is achievable for anyone. Second, convert that audience into a community where you own the relationship: email lists, SMS lists, or a dedicated space where you can understand people's pain points directly. He used to host "orange wine disco parties" in Williamsburg basements to meet people in person. Third, build a product that solves the most urgent problem that community has surfaced.
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What you'll learn
- 1 (02:41) **Introducing Greg and the Multipreneur Model** - Greg Reisenberg, CEO of Late Checkout, runs six businesses generating eight figures in revenue with mid-seven figures of profit.
- 2 (04:33) **Origin Story: From School Shooting to WeWork** - Greg shares the pivotal life event that drove him to build on the internet.
- 3 (07:01) **Launching the First Business: LCA Innovation Agency** - Greg details how he started his first post-WeWork company and its unusual pricing model.
- 4 (10:35) **Transitioning to Multipreneur: Scaling with the ACP Funnel** - Greg explains how he moved from a single agency to running multiple businesses.
- 5 (11:50) **Hiring Operators Through Communities** - Greg shares his two unconventional methods for finding talent to run his companies.
- 6 (12:34) **Idea Discovery and Rapid Building Tools** - Greg reveals the specific tools he uses to find business ideas and execute quickly.
- 7 (13:49) **Why Multipreneurship Is the Future** - Greg argues for the multipreneur model over traditional solopreneurship or venture-backed scaling.
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Show Notes
The Multipreneur: He Makes $10M/Year With 6 Businesses
This is the breakdown of how Greg Isenberg makes over $10M/year with 6 businesses.
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