The Multipreneur: He Makes $10M/Year With 6 Businesses | Starter Story

Greg Reisenberg runs a holding company called Lake Checkout that generates eight figures in revenue and mid-seven figures in profit across six businesses he started with zero capital. He calls himself a "multipreneur" — someone who builds multiple products, companies, and revenue streams instead of betting everything on a single venture. His approach emerged from a painful lesson: after working at WeWork when it crashed from a $47 billion valuation to near bankruptcy, he vowed never to build an unprofitable, venture-backed company again. Instead, he developed a repeatable formula for launching profitable businesses from day one.

The ACP Funnel: Audience, Community, Product

The core mechanism behind all of Reisenberg's businesses is what he calls the ACP funnel. It starts with building an audience on social media — a Twitter account, Instagram page, or TikTok presence. He notes that 10,000 followers is an achievable target for anyone. The second step is converting that audience into a community where you own the relationship: email lists, SMS, or a space where members talk and you can understand their pain points. Reisenberg used in-person events like "orange wine disco parties" in a Williamsburg basement to meet early clients. Only after trust is built does he move to the third step: creating a product that addresses the community's most urgent needs.