Quickly validate if your idea is worth anything | Starter Story

When Pat Walls, founder of Starter Story, asks people whether their business idea has real demand, he doesn’t start with surveys or landing pages. He starts with a free browser extension. “We use Google Chrome extension, which is keyword everywhere, to quickly find the volume of search and all related keywords that can orientate us until we find something that is interesting to go further,” he explains. The method is deceptively simple: type in a broad category like “Swedish massage,” scan the list of related search terms, and look for a sub-niche that has consistent search volume but isn’t already dominated by massive competitors. The goal isn’t to confirm that an idea is good. It’s to quickly find out if it’s worth investigating at all.

The Two-Tool Validation Stack