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I Make $1.7M/Year In The Most Boring Niche Imaginable | Starter Story

September 19, 2026

AI Summary

5 min read

The $1.7M Business Nobody Wants to Talk About

Bo is co-founder of Savvy Nomad, a business that helps US citizens living abroad reduce their state tax burden. The company does $1.7 million in annual revenue with six employees, serves over 1,400 customers, and has saved clients roughly $10 million in state taxes. The business runs on three subscription tiers, adds 120 to 150 new customers per month, and processes about $140,000 in monthly recurring revenue through Stripe. The product itself is straightforward: an onboarding flow that asks qualifying questions, shows potential savings upfront, and then recommends a plan—most customers complete the process in under an hour.

Why Boring Niches Win

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What you'll learn

  • 1 Timestamped Outline
  • 2 (02:54) **Introduction: Bo and Savvy Nomad** - Co-founder introduces his business helping US citizens abroad reduce taxes
  • 3 (05:38) **Origin Story: How a Boring Idea Was Born** - Bo explains how personal circumstances led him to discover an overlooked opportunity
  • 4 (06:40) **Four Reasons the Boring Business Works** - Bo breaks down why boring niches can outperform sexy ones
  • 5 (09:59) **The No-Brainer Sales Advantage** - Deep dive on why quantifiable value makes selling easier
  • 6 (10:38) **Three Boring Million-Dollar Ideas for 2026** - Bo identifies specific opportunities hiding in plain sight
  • 7 (12:24) **The Converging Opportunity** - Why regulation + technology creates a massive opening

+ Full timestamped outline available in the app

Show Notes

I Make $1.7M/Year In The Most Boring Niche Imaginable

Sharing ideas that make money!

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