I Make $150K/Month From 20 Apps | Starter Story

September 11, 2026

AI Summary

5 min read

Katie Keith runs a remote team that has built 20 software products—19 WordPress plugins and one Shopify app—that collectively generate about $1.8 million a year. Average monthly revenue sits around $150,000, with higher months like November and quieter ones like December. Over the lifetime of the business, the plugins have sold $9.8 million worth of licenses and are used on over 90,000 sites. There are 17,000 active subscriptions, plus another 15% of revenue from lifetime deals. The plugins are intentionally simple: they add specific functionality to WordPress or WooCommerce stores, such as document libraries, product tables, or protected category access.

How the portfolio grew organically

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What you'll learn

1 (01:18) **Portfolio Overview & Revenue** - Katie introduces her business of 20 apps (19 WordPress plugins, 1 Shopify app) generating $1.8M/year
2 (05:08) **Finding the First Plugin Idea** - How Katie discovered her initial product through market research and client work
3 (06:31) **Growth Engine: Organic Search** - The primary customer acquisition channel and how it was established
4 (10:11) **Cross-Promotion Strategy** - How having multiple products creates compounding growth through smart upselling
5 (12:12) **Five-Step Playbook for Starting Over** - Katie's exact process for building a multi-product software business from scratch today
6 (16:00) **Tech Stack & Operations** - The tools used to run the $1.8M business
7 (17:10) **Founder Advice: Just Do It** - The single most important lesson for aspiring builders

+ Full timestamped outline available in the app

Guests on this episode

Katie Keith

Show Notes

I Make $150K/Month From 20 Apps

Sharing ideas that make money!

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------ Keywords: business ideas, startup stories, app store success, startup success, tech entrepreneur, startup founder, saas business, app flipping

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