AI Summary
5 min readOliver Bricado started Tabs Chocolate in his college apartment with $30,000—his entire bank account from earlier ventures. Two years later, at age 21, he was on track to do $11 million in annual revenue with a single product: an edible chocolate designed for sex. The business grew almost entirely through organic short-form video content, specifically a system he built to exploit a loophole in TikTok's algorithm.
The Product and the Viral Trigger
The idea came from a friend who sent Bricado a TikTok video posted by a teenage girl reviewing "sex chocolate." The video had 8 million views and 2 million likes, but when Bricado looked up the product, it had no website, no social media presence, no way to buy it. The concept was validated—it clearly could go viral—but nobody was capitalizing on it.
Bricado spent a year developing the product. He designed the box himself in Canva and Figma, then sent it to a professional designer and a 3D renderer before shipping the final files to a manufacturer in China. The chocolate itself and anything that touches it is made in the United States. He sourced four or five different niche supplement manufacturers for the active ingredients, each chosen independently because he wanted the best of each component. The chocolate bar has a clean break line so it can be split, and the logo is embossed into the surface.
Continue reading the full summary in the app — free to try.
Read Full Summary →Free • No credit card required
Never miss an episode of Starter Story
Get every new episode summarized in your inbox — free, ~5 minutes to read.
No spam. Unsubscribe anytime.
What you'll learn
- 1 (02:00) **One Product, $11M in Two Years** - Oliver Bricado’s Tabs Chocolate story is introduced: a single-product brand built on a TikTok user-generated content loophole.
- 2 (03:06) **The Product: Sex Chocolate** - Oliver explains the concept: turning natural supplements usually sold as pills/powders into a luxury chocolate edible for sex.
- 3 (05:05) **Manufacturing & Supply Chain** - Oliver breaks down the complex production process for the box, chocolate, and supplements.
- 4 (06:18) **Top Inventory Mistakes** - Oliver shares the hardest lessons from scaling a physical product.
- 5 (10:07) **Brand vs. Dropshipping** - Oliver explains why building a real brand beats the dropshipping model.
- 6 (12:06) **The Impetus to Start** - Oliver describes the origin moment during Christmas break of his freshman year of college.
- 7 (13:24) **Startup Costs & Finding Manufacturers** - Oliver started Tabs with $30K from previous ventures; he says an e-commerce MVP is doable for ~$10K.
+ Full timestamped outline available in the app
Show Notes
I Make $11M/Year Selling One Product
📚 Make Your First $1 (10x Faster) with Case Studies - https://www.starterstory.com/?utm_source=youtube&utm_campaign=oliver&yts=true
📩 Business Ideas Newsletter (free) - https://www.starterstory.com/newsletter/?utm_source=youtube&utm_campaign=oliver
Follow Oliver On Social 👇🏽 📸 https://www.hoo.be/oliver
In this episode, I met up with Oliver Brocato to ask him exactly how he built Tabs Chocolate to $11M/year using a viral content strategy... And he tells it all. He shared how he built the product from scratch, how he found the idea, and the viral formula he uses generate millions. Hope you enjoy this one!
0:00 - Intro 1:02 - The $11M Business 1:30 - How he found the idea 2:15 - Viral psychology 3:01 - How to create product from scratch 4:14 - Shipping & Logistics Mistakes 5:16 - Starter Story Special 6:06 - Building a Brand VS Dropshipping 8:05 - The early days 9:24 - Costs 10:16 - How to find manufacturer's 10:41 - The Viral Strategy 11:41 - Viral Video Formula 12:07 - Other marketing channels 12:33 - Advice for entrepreneurs
🔔Subscribe - https://www.youtube.com/@starterstory 📸 Instagram - https://www.instagram.com/starter_story/ 🐦 Twitter - https://twitter.com/thepatwalls
Sharing ideas that make money!
Disclaimer: This podcast is published by a viewer using content from Starter Story's YouTube channel with the goal of making his valuable insights more accessible to those who prefer audio formats, helping more people discover and learn from the insights shared in his videos. It is not an official production of Starter Story. For any requests from Starter Story, please don't hesitate to get in touch.
------------------------
------- Keywords: business podcast, side hustle, startup tips, business ideas, saas business, revenue stories, online business, tech business
Learn more about your ad choices. Visit megaphone.fm/adchoices
More from this podcast
Starter Story →