AI Summary
5 min readOliver Bricado started Tabs Chocolate in his college apartment and, two years later, was on track to do $11 million in annual revenue with a single product: an edible chocolate designed to enhance sex. He did it with no outside investment, zero employees, and a marketing engine built entirely around user-generated content on TikTok. The business was born from a simple observation: a teenage girl's video reviewing a similar product had 8 million views and 2 million likes, but the company behind it had no website, no social media, no way to capture the demand. Bricado saw the validation and decided to build the brand properly.
The Product and Supply Chain
Bricado spent a year developing Tabs Chocolate, obsessing over every detail. The product itself is a combination of natural supplements—typically sold as pills or powders—transformed into a luxury chocolate. The supply chain is deliberately split: boxes are manufactured in China, while the chocolate and anything that touches it is made in the United States. Each supplement within the chocolate comes from a different niche manufacturer, because Bricado sources the best of the best for each ingredient. The chocolate bar is designed with a clean break so it can be split, and the packaging includes a custom logo. Bricado designed the initial raw files himself using Canva and Figma, then sent them to a professional designer for
Continue reading the full summary in the app — free to try.
Read Full Summary →Free • No credit card required
Never miss an episode of Starter Story
Get every new episode summarized in your inbox — free, ~5 minutes to read.
No spam. Unsubscribe anytime.
What you'll learn
- 1 (00:04) **The $11M One-Product Brand** - Oliver Bricado introduces Tabs Chocolate, a "sex chocolate" edible, and reveals they will do $11M in revenue this year with zero outside investment.
- 2 (01:37) **Origin Story: The TikTok Loophole** - Oliver explains how a friend's discovery of a viral, unmonetized TikTok video led him to spend a year building the product.
- 3 (03:02) **Supply Chain: Manufacturing a Novel Product** - Oliver breaks down the complex, multi-manufacturer supply chain, from box design to chocolate production.
- 4 (04:19) **Top Mistakes: Inventory & Forecasting** - Oliver details the critical mistake of shipping by boat, which led to a near-fatal sales decline.
- 5 (06:06) **Brand vs. Drop Shipping: The Real Difference** - Oliver explains why building a brand with a cult-like following is the only path to long-term, real wealth.
- 6 (08:05) **The Moment of Commitment** - Oliver describes how a two-month college break became the impetus for a year-long, slow-building process to launch.
- 7 (09:24) **Startup Costs & Finding Manufacturers** - Oliver reveals he started Tabs with $30,000 from previous ventures, and explains how to find a manufacturer willing to work with a small business.
+ Full timestamped outline available in the app
Show Notes
I Make $11M/Year Selling One Product
📚 Make Your First $1 (10x Faster) with Case Studies - https://www.starterstory.com/?utm_source=youtube&utm_campaign=oliver&yts=true
📩 Business Ideas Newsletter (free) - https://www.starterstory.com/newsletter/?utm_source=youtube&utm_campaign=oliver
Follow Oliver On Social 👇🏽 📸 https://www.hoo.be/oliver
In this episode, I met up with Oliver Brocato to ask him exactly how he built Tabs Chocolate to $11M/year using a viral content strategy... And he tells it all. He shared how he built the product from scratch, how he found the idea, and the viral formula he uses generate millions. Hope you enjoy this one!
0:00 - Intro 1:02 - The $11M Business 1:30 - How he found the idea 2:15 - Viral psychology 3:01 - How to create product from scratch 4:14 - Shipping & Logistics Mistakes 5:16 - Starter Story Special 6:06 - Building a Brand VS Dropshipping 8:05 - The early days 9:24 - Costs 10:16 - How to find manufacturer's 10:41 - The Viral Strategy 11:41 - Viral Video Formula 12:07 - Other marketing channels 12:33 - Advice for entrepreneurs
🔔Subscribe - https://www.youtube.com/@starterstory 📸 Instagram - https://www.instagram.com/starter_story/ 🐦 Twitter - https://twitter.com/thepatwalls
Sharing ideas that make money!
Disclaimer: This podcast is published by a viewer using content from Starter Story's YouTube channel with the goal of making his valuable insights more accessible to those who prefer audio formats, helping more people discover and learn from the insights shared in his videos. It is not an official production of Starter Story. For any requests from Starter Story, please don't hesitate to get in touch.
------------------------
------- Keywords: business podcast, side hustle, startup tips, business ideas, saas business, revenue stories, online business, tech business
Learn more about your ad choices. Visit megaphone.fm/adchoices
More from this podcast
Starter Story →