AI Summary
5 min readMax, a full-time iOS engineer and father of two, spent years pouring effort into a single mobile app that never took off. Then, after watching a YouTube video by Adam Slipes, he flipped his entire strategy: instead of polishing one perfect app, he would ship dozens of simple ones as fast as possible. In eight months, he built and released 28 apps, growing from $200 a month to $10,000 in monthly revenue, all while keeping his day job. His portfolio now has over 1,000 subscribers and 4,000–5,000 daily users, with four apps each generating around $1,500 and the rest contributing smaller amounts—a textbook 80/20 split.
The Idea Engine: Keywords, Not Inspiration
Max doesn't brainstorm app ideas from scratch. He starts with keyword research using an ASO (App Store Optimization) tool like Astro. His criteria are specific: a keyword should have at least 20% popularity and 60–70% difficulty. He then checks the top competitors in that keyword space using Sensor Tower or similar tools. If a competitor is making at least €100–200 per month, the market is worth entering. If not, he moves on.
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What you'll learn
- 1 (01:30) **From Pet Project to 28 Apps in Eight Months** - Max explains how he went from building a single app with no traction to a portfolio of 28 apps generating $10K/month.
- 2 (03:24) **The 80-20 Rule in Action** - Max reveals that most of his revenue comes from just four apps, each earning around $1,500/month.
- 3 (03:30) **Background and Mindset Shift** - Max shares his background as an iOS engineer and the pivotal moment that changed his approach to building apps.
- 4 (04:37) **Finding App Ideas: The Keyword Research System** - Max explains his step-by-step process for identifying profitable app ideas using ASO tools.
- 5 (07:05) **Live Demo: Finding a Tree Identifier App Idea** - Max walks through a real example of using Astro to find a profitable keyword for a tree identifier app.
- 6 (09:24) **The Build Process: How to Ship an App in Two Hours** - Max breaks down his rapid development workflow from idea to App Store submission.
- 7 (12:00) **The Six-Step Playbook for Shipping Apps** - Max outlines the exact steps he would take if starting over today.
+ Full timestamped outline available in the app
Show Notes
I make $10K/month from 28 appsSharing ideas that make money! ----------- Keywords: app flipping, business growth, saas business, app development, entrepreneur podcast
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