AI Summary
5 min readKevin Espiritu started gardening as a way to get off the computer and outside. Within a few years, it became Epic Gardening, a business doing tens of millions in annual revenue. The path from hobby to company was not a single flash of insight but a series of small, curious experiments that eventually converged. Espiritu’s story is less about a grand plan and more about following curiosity, testing products against real demand, and letting the business model emerge from what the audience actually wanted.
The curiosity engine
Espiritu describes himself as someone who is "innately curious" about how things work — how to grow plants, how e-commerce works, how to lead a team, how to hire. He says this curiosity is what gives him an edge, even when the rabbit holes seem pointless at the time. "Sometimes you get really curious, you go down a rabbit hole in something that you don't think has that much purpose, you don't think it has that much [value]. And then lo and behold, a year later, two years later, there it is."
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What you'll learn
- 1 (01:32) **From Hobbyist to Founder: The Origin Story** - Kevin Espiritu describes his path from aimless college graduate to founder of Epic Gardening, the world's most followed gardening brand, now doing tens of millions in annual revenue.
- 2 (04:46) **Curiosity as an Entrepreneurial Edge** - Kevin explains how innate curiosity drives his ability to learn and build across multiple domains.
- 3 (05:24) **The Blog Breaks Through: From $400 to $5K/Month** - Kevin details the early traction that convinced him to go all-in on Epic Gardening.
- 4 (06:57) **Revenue Trajectory: From $70K to $7.3M** - A clear timeline of the business's revenue growth year over year.
- 5 (07:40) **The Light Bulb Moment: From Media to Product** - Kevin explains the strategic shift from being a creator who does brand deals to becoming the brand itself.
- 6 (09:58) **The First Product: A Distributed Model** - Kevin describes how he launched his first product without a product development background.
- 7 (10:40) **A Day in the Life: Balancing CEO and Gardener** - Kevin describes his varied daily schedule and the challenge of staying connected to the core activity.
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Guests on this episode
Show Notes
I Made $30M With My Side Project
This is the story of how Kevin Espiritu went from trying 5+ hobbies and failing multiple businesses, to building a gardening brand making over $30M/year. Kevin talks about his childhood, how he grew the business, and what his days look like now running one of the biggest gardening brands in the world.
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Follow Kevin 📸 Instagram - https://www.instagram.com/epicgardening 🎥 YouTube - https://www.youtube.com/@epicgardening 📱 TikTok - https://www.tiktok.com/@epicgardening 🐦 Twitter - https://twitter.com/KevinEspiritu
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Sharing ideas that make money!
Disclaimer: This podcast is published by a viewer using content from Starter Story's YouTube channel with the goal of making his valuable insights more accessible to those who prefer audio formats, helping more people discover and learn from the insights shared in his videos. It is not an official production of Starter Story. For any requests from Starter Story, please don't hesitate to get in touch.
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