I made $1M flipping apps | Starter Story

When Domenico (Dom) set out to build and sell a new app every 30 days while holding a nine-to-five job, he wasn’t aiming for a seven-figure exit. He was just trying to prove he could ship. Three years later, he had quit his job, sold seven different apps, and exited one for over $1 million. This conversation on Starter Story breaks down the five-step process he used: how he chose which apps to build, how he shipped fast while working full-time, and how he got users without writing a line of code. The focus is not on inspiration but on the concrete operating system that made it possible.

The 30-Day Challenge as an Operating Principle

Dom’s entire approach started with a self-imposed constraint: build and launch a new app every 30 days. This was not a business plan. It was a forcing function to kill perfectionism and learn what actually mattered. “I started a challenge where I just built, shipped, and sold projects,” he says. The 30-day window forced him to define a minimum viable product ruthlessly — no feature creep, no months of polish before showing anyone. He would pick an idea, code the core functionality, and launch it publicly within the month. If it gained traction, he would keep working on it. If not, he moved on. This cadence let him test many ideas cheaply and quickly, and it also built a portfolio of assets that could be sold. The key insight: speed of iterati