How to go from idea to a real, working app | Starter Story

When the founder of Starter Story tweeted a simple idea and got 400 retweets and 300 sign-ups in response, he knew he was onto something. But instead of getting lost in the excitement, he sat down for 10 to 12 hours straight, documenting what the best possible user interface could look like. Then he spent three more days designing the front end so he could visualize the product. That moment of clarity—realizing he couldn't build it alone if he wanted to launch fast—led him to a simple partnership: he would handle the front end and marketing, a friend would take the back end and customer service. Two weeks later, they had a responsive web app. On launch day, they got 100 users.

The psychology of starting before you're ready