How to build an audience in 2025 | Starter Story

The episode opens with a blunt exchange that cuts to the heart of a common resentment: someone says "this guy was just able to do it because of his audience," and the host responds without flinching. "Of course that's why I was able to make so much money is because I have an audience. At the same time, I have an audience because I spent three years creating content." That three-year gap between creating and monetizing is the central mechanism of the entire conversation.

The three-year rule and the five-minute habit

The host's core claim is that building an audience requires a specific kind of patience most people do not have. He spent three years making content before launching any product. During that period, he tweeted for roughly five minutes a day and made YouTube videos. The five-minute figure is not a boast about efficiency — it is a description of how low the actual time investment can be when the focus is on consistency rather than production value. "All I did was consistently make content for three years before I launched a product," he says. "Create content for a long time, create YouTube videos, tweet. It took me five minutes a day to tweet. Do that, and then you can have an audience too, and you can make money."