How to build an audience in 2025 | Starter Story

The episode opens with a tension that anyone trying to grow online has felt: "I don't have an audience. This guy was just able to do it because of his audience." The guest, a creator who built a substantial following on Twitter before launching a product, directly addresses the chicken-and-egg problem. His answer is blunt but clarifying: "I have an audience because I spent three years creating content." The audience wasn't the starting point—it was the result of consistent, low-friction output over a long period.

The three-year rule and the five-minute habit

The central mechanism the guest describes is a simple time horizon that most people refuse to accept. He spent three years making content before ever trying to sell anything. During that period, his daily commitment was remarkably small: "It took me five minutes a day to tweet." The insight is not that five minutes is enough to produce genius work, but that five minutes is enough to maintain presence, test ideas, and build the habit loop that keeps you showing up.