AI Summary
5 min readHow To Build A $100M Podcast Empire | Starter Story
Danny Miranda started his podcast in September 2020 from his parents' basement, putting out three episodes a week with no audience and no budget. Within two and a half years, he had grown to 30,000–50,000 monthly downloads and landed guests like Gary Vaynerchuk and Andy Frisella. The reason he started was simple: he enjoyed talking to people on the phone and figured he might as well record those conversations. "Why don't I share this information even if no one listens?" he asked himself. That impulse—recording something for its own sake, not for an audience—became the foundation of everything that followed.
Why Podcasting Is Still an Undervalued Opportunity
Miranda sees podcasting as being in its early innings, comparable to radio in 1915 rather than at its peak. "Even though it seems like everyone and their mom has a podcast, the truth is that it's just getting started," he says. Listenership is still climbing year over year, and the hunger for long-form conversation has never been higher.
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What you'll learn
- 1 (03:00) **Why Danny Started His Podcast** - The origin story: a realization that great phone conversations could be recorded and shared, even if nobody listened.
- 2 (04:14) **Podcasting as a Generational Opportunity** - Why podcasting is still in its infancy and why the upside is massive.
- 3 (04:57) **The Real Business Models Behind Podcasting** - A breakdown of four distinct ways to turn a podcast into a revenue-generating business beyond just advertising.
- 4 (05:52) **The Scale of the Biggest Podcast Businesses** - Concrete examples of the massive money already flowing into the medium.
- 5 (06:28) **How to Start a Podcast with Zero Dollars** - The absolute minimum technical and tactical requirements to launch.
- 6 (07:33) **Becoming a Great Interviewer** - Danny's detailed research process that allows him to give guests a new insight into their own lives.
- 7 (10:15) **How to Land Dream Guests (The Gary Vaynerchuk Story)** - The exact, step-by-step strategy Danny used to get a massive guest on episode 39.
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Guests on this episode
Show Notes
How To Build A $100M Podcast Empire
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In this episode I fly out to Austin, TX, to meet up with a podcast legend: Danny Miranda. He shares with me the reason everyone should start a podcast, how he makes money, and how he lands dream guests. Hope you guys enjoy!
0:00 - Intro 1:04 - Why podcasting? 1:46 - The early days 2:20 - The opportunity of podcasting 3:06 - Podcasting business models 4:02 - The biggest podcast businesses 4:41 - How to start a podcast 5:19 - Tools & equipment 5:41 - How to become a great interviewer 6:27 - How to get your first guest 7:30 - How to land big guests 8:49 - Exclusive Danny Interview 9:42 - Marketing Strategy 10:34 - Clip & Content Schedule 11:22 - How to build a unique podcast 12:26 - Staying consistent 13:24 - Daily routines & habits 14:24 - Advice for podcasters
Follow Danny 🐦 Twitter - https://twitter.com/heydannymiranda 📸 Instagram - https://www.instagram.com/heydannymiranda/ 🎥 YouTube - https://www.youtube.com/@DannyMiranda 🌴 Linktree - https://linktr.ee/heydannymiranda
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Sharing ideas that make money!
Disclaimer: This podcast is published by a viewer using content from Starter Story's YouTube channel with the goal of making his valuable insights more accessible to those who prefer audio formats, helping more people discover and learn from the insights shared in his videos. It is not an official production of Starter Story. For any requests from Starter Story, please don't hesitate to get in touch.
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