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How To Build A $100M Podcast Empire | Starter Story

August 24, 2026

AI Summary

5 min read

In September 2020, Danny Miranda started a podcast from his parents’ basement with no audience, no equipment beyond a laptop and microphone, and no clear plan for monetization. He just wanted a reason to call interesting people and record the conversations. Two and a half years later, he had published over 350 episodes, built a show pulling 30,000 to 50,000 monthly downloads, and landed guests like Gary Vaynerchuk and Andy Frisella. The conversation on Starter Story is a practical breakdown of how he did it—and why he believes podcasting is still in its early days as a business medium.

The Real Reason to Start a Podcast

Miranda’s starting point was not strategic but personal. He had long enjoyed deep one-on-one phone conversations and realized he could record them and share the insights, regardless of whether anyone listened. The podcast gave him what he calls "an excuse to talk to any person I wanted to for an hour or more." That framing matters: he was not primarily trying to build an audience or a business. He was trying to connect with people who fascinated him—authors like Kamal Ravikant and Gay Hendricks whose books had shaped his thinking. The business opportunity emerged later, as a byproduct of those connections.

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What you'll learn

  • 1 (01:26) **From Basement to $100M Podcast Vision** - Danny Miranda's origin story and the massive opportunity he sees in podcasting
  • 2 (04:39) **Four Business Models for Podcasters** - The concrete ways podcasters can make money beyond advertising
  • 3 (05:32) **The Biggest Podcast Business Deals** - Real-world examples of how much podcasting can be worth
  • 4 (06:07) **How to Start a Podcast with Zero Dollars** - The absolute minimum gear and strategy for getting started
  • 5 (07:07) **Becoming a Great Interviewer** - Danny's research process and how he prepares for each guest
  • 6 (09:20) **How to Land Amazing Guests** - The specific tactics Danny used to get Gary Vaynerchuk on episode 39
  • 7 (10:29) **The Twitter Outreach Strategy** - Why Twitter is the most untapped resource for booking guests

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Guests on this episode

Show Notes

How To Build A $100M Podcast Empire

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In this episode I fly out to Austin, TX, to meet up with a podcast legend: Danny Miranda. He shares with me the reason everyone should start a podcast, how he makes money, and how he lands dream guests. Hope you guys enjoy!

0:00 - Intro 1:04 - Why podcasting? 1:46 - The early days 2:20 - The opportunity of podcasting 3:06 - Podcasting business models 4:02 - The biggest podcast businesses 4:41 - How to start a podcast 5:19 - Tools & equipment 5:41 - How to become a great interviewer 6:27 - How to get your first guest 7:30 - How to land big guests 8:49 - Exclusive Danny Interview 9:42 - Marketing Strategy 10:34 - Clip & Content Schedule 11:22 - How to build a unique podcast 12:26 - Staying consistent 13:24 - Daily routines & habits 14:24 - Advice for podcasters

Follow Danny 🐦 Twitter - https://twitter.com/heydannymiranda 📸 Instagram - https://www.instagram.com/heydannymiranda/ 🎥 YouTube - https://www.youtube.com/@DannyMiranda 🌴 Linktree - https://linktr.ee/heydannymiranda

🔔Subscribe - https://www.youtube.com/@starterstory 📸 Instagram - https://www.instagram.com/starter_story/ 🐦 Twitter - https://twitter.com/thepatwalls

Sharing ideas that make money!

Disclaimer: This podcast is published by a viewer using content from Starter Story's YouTube channel with the goal of making his valuable insights more accessible to those who prefer audio formats, helping more people discover and learn from the insights shared in his videos. It is not an official production of Starter Story. For any requests from Starter Story, please don't hesitate to get in touch.

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