How I built my first SaaS without an audience ($25K/month) | Starter Story

February 6, 2026

AI Summary

5 min read

The Format: This is a casual, high-energy interview / case study breakdown. It feels like a YouTube video or podcast episode where the host (Matt Walls) interviews a successful founder to dissect his "how I did it" story.
The Key Players:
- Matt Walls (Host): The founder of "Starter Story." He is the enthusiastic interviewer, guiding the conversation and extracting the playbook.
- Hassam (Guest): A former corporate worker and Amazon seller with zero coding experience. He is the star of the show, having built an AI tool in 48 hours and hitting $20k/month in 90 days.
The Vibe: Inspiring, Fast-Paced, and Action-Oriented. It's a "hustle culture" vibe, but grounded in a very specific, replicable strategy. The energy is high, and the focus is on the "hack" of distribution.

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1 (00:00) **🎙️ Introduction: Hassan (Hassam)**
2 (02:44) **The Product: Launch Fast & Growth Timeline**
3 (03:50) **Background: Non-Technical Founder**
4 (04:54) **Finding the Idea & Solving Distribution**
5 (06:13) **The 48-Hour Build Process**
6 (10:17) **Why This Project Succeeded Over Others**
7 (11:38) **The 6-Step Playbook to Start Over**

+ Full timestamped outline available in the app

How I built my first SaaS without an audience ($25K/month)

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--------------- Keywords: app monetization, saas business, startup advice, bootstrap startup, app flipping, business ideas, micro saas

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