AI Summary
5 min readHunter Hammonds has launched four businesses in the last four months, each already doing over a million dollars in annual recurring revenue. His company, Assembly, builds creator-led B2B brands with a stated goal of hitting a million-dollar run rate within the first 30 days of launch. He flew out to Chicago to break down exactly how he does it, the strategy behind productized services, and the 15-year grind that preceded this sudden burst of speed.
The Productized Service Model
Each of Hammonds’ businesses is a productized service: a predefined offering sold at a fixed monthly price. His current portfolio includes Hey Friends (a done-for-you YouTube agency with Ali Abdaal), Off Menu (a full-service design agency), Viral Cuts (a high-end short-form content agency with Sam Parr and Cody Sanchez), and Keyframe (an animation studio with Dan Co). Customers pay a clear, predictable fee—the creator package at Hey Friends starts at $10,000 per month for six YouTube videos—and receive a defined scope of work in return.
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What you'll learn
- 1 (01:28) **Hunter Hammonds & The Assembly Model** - Hunter introduces himself and his company Assembly, which builds creator-led B2B brands with the goal of launching one million-dollar business every 30 days.
- 2 (02:47) **The Four Public Businesses** - Hunter breaks down each of the four productized service businesses launched in the last four months.
- 3 (03:49) **How the Productized Service Model Works** - Hunter defines the fundamental structure: a customer pays a predefined price for a predefined, finite service.
- 4 (04:25) **Hunter's Backstory: 15 Years of Building** - Hunter recounts his entrepreneurial journey from age 19, including a failed startup and a successful agency that led to burnout.
- 5 (06:32) **The Origin of the "12 in 12" Strategy** - Hunter describes the moment he and Sawhill Bloom aligned on the concept of partnering with creators to build 12 B2B businesses in 12 months.
- 6 (09:00) **Idea Validation: Finding a Crowded Market** - Hunter explains the criteria for choosing which productized service to launch next.
- 7 (10:08) **The Opportunity and Downside of Productized Services** - Hunter discusses why the model is powerful but acknowledges its finite nature and churn.
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Guests on this episode
Show Notes
He's Launching A New $1M Business Every Month 📚 Make Your First $1 (10x Faster) with Case Studies - https://www.starterstory.com/?utm_source=youtube&utm_campaign=hunter&yts=true📩 Business Ideas Newsletter - https://www.starterstory.com/newsletterIn this video, I flew out to Chicago to meet Hunter Hammonds - the guy who's on a mission to build a 12 $1,000,000 businesses in 12 months. He shared everything about the method he's using to do it, how he's scaling so fast, and how the productized service is acting as a launchpad for an even bigger vision. Hope you guys get some inspiration from this!Follow Hunter & The Businesses 🐦 Twitter - https://twitter.com/_hunterhammondsOur Links 🔔 Subscribe - https://www.youtube.com/@starterstory 📸 Instagram - https://www.instagram.com/starter_story/ 🐦 Twitter - https://twitter.com/thepatwalls Sharing ideas that make money!Disclaimer: This podcast is published by a viewer using content from Starter Story's YouTube channel with the goal of making his valuable insights more accessible to those who prefer audio formats, helping more people discover and learn from the insights shared in his videos. It is not an official production of Starter Story. For any requests from Starter Story, please don't hesitate to get in touch. ---------- Keywords: app flipping, make money online, saas business, app marketing, side hustle, revenue stories
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