AI Summary
5 min readHunter Hammonds has launched four businesses in four months, each already doing over a million dollars in annual recurring revenue. He runs a company called Assembly that builds creator-led B2B brands, and his stated goal is to build 12 businesses in 12 months, each hitting a million-dollar run rate within its first 30 days. The businesses include a YouTube agency (Hay Friends), a design agency (Off Menu), a short-form content agency (Viral Cuts), and an animation studio (Key Frame). Three of the four public companies are already doing multiple seven figures in revenue.
From burnout to a system for rapid launches
Hammonds has been building businesses for 15 years. He started his first agency at 19, later co-founded a startup that grew to 3.2 million active users but never monetized successfully. He then ran Everest, an eight-figure agency that worked with Nike, Samsung, and Obama. But he grew to hate the work—his days became a string of calls with VPs complaining about unimportant problems—and eventually burned out. He took a six-month sabbatical, did nothing, and stored up energy to build something new.
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What you'll learn
- 1 (01:26) **Hunter's Current Business Model** - Hunter Hammond has launched four million-dollar businesses in four months, all productized services using the same strategy.
- 2 (02:44) **Breakdown of the Four Businesses** - Hunter lists the four public companies and their performance.
- 3 (03:47) **How the Productized Service Model Works** - Hunter explains the core transaction: a customer pays a fixed price for a defined outcome.
- 4 (04:21) **Hunter's Backstory: From First Agency to Burnout** - Hunter recounts 15 years of building businesses, including a failed startup and a successful agency.
- 5 (05:49) **The Origin of Assembly** - The idea for Assembly came from a conversation with Sahil Bloom.
- 6 (08:46) **Idea Validation and the "Product-Audience Fit"** - Hunter explains how they choose and validate new productized services.
- 7 (09:46) **The Opportunity and Downside of Productized Services** - Hunter discusses the business model's strengths and weaknesses.
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Guests on this episode
Show Notes
He's Launching A New $1M Business Every Month 📚 Make Your First $1 (10x Faster) with Case Studies - https://www.starterstory.com/?utm_source=youtube&utm_campaign=hunter&yts=true📩 Business Ideas Newsletter - https://www.starterstory.com/newsletterIn this video, I flew out to Chicago to meet Hunter Hammonds - the guy who's on a mission to build a 12 $1,000,000 businesses in 12 months. He shared everything about the method he's using to do it, how he's scaling so fast, and how the productized service is acting as a launchpad for an even bigger vision. Hope you guys get some inspiration from this!Follow Hunter & The Businesses 🐦 Twitter - https://twitter.com/_hunterhammondsOur Links 🔔 Subscribe - https://www.youtube.com/@starterstory 📸 Instagram - https://www.instagram.com/starter_story/ 🐦 Twitter - https://twitter.com/thepatwalls Sharing ideas that make money!Disclaimer: This podcast is published by a viewer using content from Starter Story's YouTube channel with the goal of making his valuable insights more accessible to those who prefer audio formats, helping more people discover and learn from the insights shared in his videos. It is not an official production of Starter Story. For any requests from Starter Story, please don't hesitate to get in touch. ---------- Keywords: app flipping, make money online, saas business, app marketing, side hustle, revenue stories
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