he used Reddit & Facebook to build a $25K/month business | Starter Story

For a solopreneur building a product from scratch, the conventional marketing wisdom says you need either a big ad budget or a massive existing audience. Avnish, the founder of a tool called Tweet Hunter, proved that wrong. Starting with zero dollars and zero followers, he grew his business to $25,000 a month in revenue within 15 months. His secret was not a hack or a growth loop, but a disciplined, almost surgical approach to engaging in online communities—specifically Reddit and Facebook groups. In this conversation with Starter Story host Pat Walls, Avnish breaks down the exact five-step playbook he used, the psychological principles behind why it works, and the common mistakes that cause most founders to fail at it.

The Trap of "Launching" and the Real First Step

Most founders make a critical error: they build a product first and then try to find people to sell it to. Avnish argues that this is backwards. Before he wrote a single line of code for Tweet Hunter, he spent weeks doing what he calls "community immersion." He joined every relevant Facebook group and subreddit related to his target audience—people trying to grow on Twitter. He didn't post about his product. He didn't ask for feedback. He simply observed.