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He Made $10M with 3 iPhone Apps | Starter Story

September 28, 2026

AI Summary

5 min read

He Made $10M with 3 iPhone Apps | Starter Story

Blake Anderson taught himself to code using ChatGPT in May and June of 2023, launched his first app in July of that year, and has since built three AI-powered iPhone apps that collectively generate nearly $20 million in annual revenue. His first app, Riz GPT, a dating assistant that helps users craft responses on dating apps, hit $2.5 million in annual revenue. His second, Umax, a "glow-up" app focused on attractiveness improvement, did nearly $5 million in revenue in its first year. His third, Cal AI, a calorie counting app co-founded with two others, launched six months ago and now does over $1 million per month. Anderson's story is not about technical genius or venture capital—it's about recognizing two structural shifts that have made mobile apps unusually accessible right now.

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What you'll learn

  • 1 (01:30) **Blake's $10M+ App Portfolio & Why Apps Are Hot Now** - Blake Anderson introduces himself and his three AI apps (Riz GPT, Umax, Cal AI) which collectively generate nearly $20M/year. He explains that the combination of ChatGPT lowering build costs and new distribution strategies on TikTok/Instagram makes apps a massive opportunity.
  • 2 (09:41) **Mobile App Ideas Worth Millions Right Now** - Blake identifies specific, actionable app concepts that could be turned into million-dollar businesses using current AI capabilities.
  • 3 (12:41) **Blake's Blueprint: Design, Build, and Market an App from Scratch** - A step-by-step toolkit and strategy for building a successful app as a complete beginner.
  • 4 (14:34) **How to Actually Reach Influencers (The Grindy Way)** - Blake explains the gritty, persistent tactics he used to get influencers to promote his apps when they ignored standard DMs.
  • 5 (16:53) **Monetization Strategy: Subscriptions, Pricing, and Superwall** - How to actually make money once you have users, including specific tools and pricing philosophy.
  • 6 (18:02) **Profit Margins and Expense Breakdown** - The real costs of running AI mobile apps and the profit margins Blake sees across his businesses.
  • 7 (20:01) **Blake's Tech Stack and Hiring Hack** - The specific tools and platforms Blake uses, plus a clever method for hiring on Upwork.

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Guests on this episode

Show Notes

He Made $10M with 3 iPhone Apps

This is how Blake Anderson built 3 AI iPhone apps that have earned him over $10M.

📚 The Academy → https://www.starterstory.com/academy?utm_campaign=blake&utm_source=youtube

Follow Blake's Journey 𝕏 - https://x.com/blakeandersonw 📸 Instagram - https://www.instagram.com/bwa/ 🎥 YouTube - https://www.youtube.com/@blakeandersonw

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---- Keywords: app flipping, startup advice, revenue stories, online business, make money online, mobile app success, tech business, bootstrap startup

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