An easier way to find ideas worth building | Starter Story

When Pat Walls, the founder of Starter Story, sat down to build a framework for finding business ideas, he didn't start with a blank page and a brainstorming session. He started with a constraint: pick a market where you already have an edge. The three core markets he recommends are health, wealth, and relationships — domains so fundamental that almost every successful business lives inside one of them. The insight is not that these are the only markets, but that they are the only ones worth exploring first. If you try to generate ideas from scratch, you drown in possibility. If you start with a sub-niche you already understand — say, stress management — you have a filter that makes the next step productive.

The market-idea expander prompt