$6K/month teaching Microsoft Excel | Starter Story

The most surprising thing about this business is not the $6,000 monthly revenue—it is the fact that a single-page website with no login requirements and no bells and whistles is pulling in 80,000 visitors per month by doing something almost absurdly simple: letting people practice Excel exercises immediately, without any friction.

The mechanism: zero-friction learning

The founder's website, Excel Exercises, does not ask users to sign up, log in, or even click through a sales page. When you hit "Get Started," you are immediately dropped into an interactive exercise: "Format a number as a currency by holding Control+Shift and hitting the dollar sign." The host of Starter Story demonstrates this live on the podcast, and his reaction is telling: "I don't know how to use Excel, but I just learned. Holy shit, nice."