Building a $13B Company by Letting Anyone Build Software

Anton Osika launched Lovable, a platform where non-technical people can build production-grade applications without writing code. Less than two years later, the company is valued at $13 billion. Apps built on Lovable now generate nearly a billion monthly visits, and more than a third of the people building businesses on the platform are already making money. One founder built a dog-portrait business on Lovable that generates $300,000 per month. The core insight: when execution becomes easy, creativity becomes the real differentiator.

From Vibe Coding to Serious Business

Osika is deliberately moving away from the term "vibe coding." As he puts it, "Vibe works for demo, but we're way past that. You don't build your company on vibes." People are running actual businesses on the platform, which changes the stakes entirely. The shift matters because Lovable's customers are not hobbyists. Most users have more than 11 years of professional experience. They are people who have been close to a specific problem, frustrated they couldn't solve it with their existing skills, and now have the tools to build the solution themselves.