Seforimchatter
Seforimchatter

The Business of Seforim (with Israel Mizrahi)

October 18, 2026

AI Summary

5 min read

In 1939, Albert Einstein wrote a letter about the fate of German Jews trapped in Europe with nowhere to go. “The power of resistance which has enabled the Jewish people to survive for thousands of years has been based to a large extent on traditional traditions of mutual helpfulness,” he wrote. “We have no other means of self-defense than our solidarity.” That letter—one of 155 lots in Israel Mizrahi’s first auction—is a reminder that the book business is never just about books. It is about the stories, the survivals, and the people who kept them alive.

The Bookstore as a Living Archive

Israel Mizrahi runs Mizrachi Bookstore in Brooklyn, a brick-and-mortar operation that holds roughly 600,000 unique volumes. Unlike a new bookstore that stocks multiple copies of the same title, about 80% of his inventory consists of distinct books. The store has a main floor for browsing, a lower level for overflow, and a separate floor for books cataloged online—off-limits to walk-ins to avoid chaos. Every book on the shelf came from somewhere: a downsizing retiree, an estate, a house clearance, or a customer who simply mailed in a box of books they thought Mizrahi would appreciate.

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What you'll learn

  • 1 (01:01) **Introduction and Background** - Israel Mizrahi joins Nachi for a second conversation, five and a half years after his first appearance.
  • 2 (04:54) **The Bookstore Business Model** - Mizrahi describes the scale and operation of his bookstore, which now holds 500,000–600,000 unique volumes.
  • 3 (07:26) **The WhatsApp Chat and Customer Community** - Mizrahi’s WhatsApp chat posts daily new arrivals, creating a competitive buying environment.
  • 4 (09:43) **The New Store vs. The Old Store** - The move to a larger, more accessible store has changed the browsing and operational experience.
  • 5 (12:30) **Website and Social Media Evolution** - Mizrahi explains his resistance to building a new website, despite customer demand.
  • 6 (16:24) **Acquiring Libraries** - Mizrahi describes how he finds and processes large collections, often from downsizing families or aging collectors.
  • 7 (20:51) **Challenges with Low-Demand Books** - Mizrahi discusses the reality that many books have a limited lifespan and cannot be sold.

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Show Notes

#531

> Mizrahi Book Store, 3108 Quentin Rd, Brooklyn NY 11234 http://JudaicaUsed.com 

> Contact: 347-492-6508 and Whatsapp Chat: https://chat.whatsapp.com/HA6ZekA8svJ4p5D74WdLuf

> Auction: https://mizrahiauctions.com/ and https://mizrahi.bidspirit.com/

>  This episode is sponsored by KosherKlaf.com, your trusted source for mezuzos, tefillin, Sifrei Torah, and megillos. Expert guidance, transparent pricing, and nationwide shipping. Visit https://kosherklaf.com or call 516-737-5436

> To join the SeforimChatter WhatsApp community: https://chat.whatsapp.com/DZ3C2CjUeD9AGJvXeEODtK

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