News | Hershey RV Show Highlights, GM’s 8.3L Diesel CONFIRMED & More

September 23, 2026

AI Summary

5 min read

The Hershey RV Show wrapped up with lower attendance but surprisingly strong sales, offering a cautiously optimistic signal from an industry that has been struggling with high interest rates, expensive fuel, and soft demand. While no one is declaring a market turnaround, manufacturers reported meeting or beating sales goals, and several major new product debuts suggest the industry is still investing in innovation. Meanwhile, GM confirmed a massive new 8.3-liter Duramax diesel for its heavy-duty trucks, the FTC clarified what dealers must include in advertised prices, and Thor Industries openly acknowledged that affordability is the central challenge facing RV buyers heading into 2027.

Hershey Show: Stabilization, Not a Breakout

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What you'll learn

1 News | Hershey RV Show Highlights, GM’s 8.3L Diesel CONFIRMED & More
2 (00:07) **Hershey Show Overview & Market Mood** - Attendance down but manufacturers report surprisingly strong sales and positive sentiment
3 (02:42) **Market Reality Check** - The RV market has stabilized but hasn't turned a corner
4 (04:10) **Brinkley Model R Debuts** - First front-living fifth wheel finally shown after 18 months of development
5 (05:26) **DRV Mobile Suites Returns** - Re-launched under Thor with two floor plans for 2027
6 (05:51) **Forest River Enters New Categories** - Lucent/Samar Class B vans and Coachmen Telios travel trailer debut
7 (07:09) **Pleasureway's First Travel Trailer** - After 40+ years of motorhomes, the Everbound enters the premium trailer market

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Show Notes

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The Hershey RV Show wrapped with attendance down about 5%, but dealers and manufacturers reported surprisingly strong sales and a positive mood, with demand shifting more toward towables. Major RV debuts included the Brinkley Model R fifth wheel, the return of DRV Mobile Suites, Forest River’s Lucent and Sommar Class B vans and Coachmen Teleos travel trailer, Pleasure-Way’s first travel trailer (Everbound), Winnebago’s compact Elora/Resa Class C, and the ultra-luxury Cornerstone Series 6 diesel pusher; Liquified RV also rebranded as Prime RV and launched the Gravity sewer hose. GM has announced upgraded 2027 half-ton engines and trailering tech, plus teased an 8.3L Duramax “Mongoose” for HD trucks. The FTC clarified all-in price advertising rules for required dealer fees and discounts, Thor discussed affordability and flat 2027 expectations, and fuel prices continued rising.

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00:00 Hershey Show Highlights
00:42 Sales Mood Check
03:15 Sponsor Message
04:00 Biggest RV Debuts
09:53 Liquified Rebrand
10:32 Mile Markers
11:10 GM Half Ton Upgrades
14:16 Mongoose Duramax Tease
15:31 FTC Pricing Rules
18:07 Thor Affordability Focus
19:37 Fuel Price Surge
20:11 Wrap Up and Thanks