RV Miles Podcast
RV Miles Podcast

425. Hershey RV Show Sales, Lippert-Patrick Merger Drama, Tree Poisonings, and More

September 27, 2026

AI Summary

5 min read

In early 2026, the RV industry’s two largest component suppliers—Lippert Components and Patrick Industries—announced a merger. Then talks collapsed. Then Jason Lippert retired as CEO. Then the merger came back. The joint proxy statement filed to shareholders reveals a tangled story involving a leaked story to Bloomberg, a mystery suitor dubbed “Party B” who frantically called Patrick’s CEO to propose an alternative deal, and a smaller supplier named C Flo that is now trying to amend its existing lawsuit against Patrick to add antitrust objections and seek an injunction. Meanwhile, the Hershey RV Show offered a more measured but revealing snapshot of where the market actually stands: attendance was down, middle-market trailers are struggling, and dealers are having to work harder for every sale. This episode of RV Miles walks through both stories in detail, tying them together with a central observation: the consumer who researches hard and demands value is the only force that can push back against industry consolidation.

What the Hershey Show Reveals About the Market Right Now

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What you'll learn

  • 1 (00:31) **Episode Overview & New Segment Announcement** - Jason and Abby introduce the episode as a "poopery" of current RV industry topics, explaining their desire to have a more flexible, free-form conversation segment that doesn't fit into a single news category.
  • 2 (08:20) **Hershey RV Show Recap - Mixed Results Across the Industry** - Jason breaks down the Hershey RV Show results, noting attendance was down to 41,800 but some dealers and manufacturers reported strong sales, particularly in towables over motorhomes.
  • 3 (11:20) **The "Barbell Effect" in RV Sales** - Discusses how the current market is seeing strong sales at both the high-end and entry-level segments, while the middle range has been struggling for the past year and a half.
  • 4 (19:52) **Economic Outlook - Deals and Discounts Ahead** - Jason compares the current RV market environment to the post-Great Recession "extreme couponing" era, predicting more incentives and better deals for consumers.
  • 5 (26:14) **Lippert-Patrick Merger Drama - The Inside Story** - Jason and Abby dive into the wild behind-the-scenes details of the proposed merger between Patrick Industries and Lippert Components, revealed in a newly filed joint proxy statement.
  • 6 (33:09) **Thor's Official Concerns and Industry Fallout** - Jason reads directly from Thor's quarterly report addendum, which lists the Lippert-Patrick merger as a risk factor that could increase supplier concentration and component costs.
  • 7 (37:24) **How Consumers Can Push Back Against Industry Consolidation** - Abby argues that informed, deliberate consumers are the best counterweight to corporate mergers and consolidation in the RV industry.

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Show Notes


This week, we dive into a few RV-industry-focused topics, including the aftermath of this year's big Hershey RV Show, and some new wild info that has surfaced about the pending Lippert-Patrick merger. Plus, someone hase been poisoning trees on the shores of Lake Tahoe with diesel fuel, and why do campgrounds focus on fees instead of discounts?

Get links and more in the show notes at https://RVMiles.com/425

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