Media Biz HR.com is For Sale

HR.com, the long-running media brand and community platform for HR professionals, is officially for sale. That news anchors this week's episode of Rec Tech: the Recruiting Technology Podcast, which also covers a new anti-fraud partnership between Employ Inc. and ID.me, the rebranding of Echo Technologies into Helora for healthcare hiring, and a platform upgrade from Appcast aimed at fixing the abysmal conversion rate of corporate career sites.

HR.com Puts Itself on the Block

Devin McGrath, the longtime CEO of HR.com, has announced her retirement and is seeking a buyer for the platform’s assets. The offering has been broken into two distinct opportunities. First, there is the domain name itself: HR.com is one of only 674 premium two-letter .com domains in existence, making it a piece of prime digital real estate. Second, and more substantially, there is the HR.com media business. According to McGrath, this is a highly profitable enterprise that generates solid seven-figure profitability annually. It is backed by an active, built-in audience of over 2.2 million members. The host, Chris Russell, described it as a turnkey operation ready for any media conglomerate or strategic buyer looking for immediate high-margin cash flow. He speculated that potential buyers could include SHRM or the organizers of the HR Tech Conference.