Prof G Markets
Prof G Markets

How Leverage Turned An AI Boom Into A Crash

August 3, 2026

AI Summary

5 min read

In late May, South Korea launched single-stock leveraged ETFs tracking its two biggest chipmakers, SK Hynix and Samsung. These funds used borrowed money to multiply daily returns by two, three, or even five times. Retail investors, hoping to ride the AI boom to riches, poured in. Within weeks, the Cosby index had fallen 22% in a single day, then risen 15% days later. Samsung plummeted 32%, SK Hynix crashed 40%, and $2 trillion in market value was wiped out. The crash was the worst since 2008.

The Leverage Trap

The hosts explain that the crash was not caused by bad earnings alone. SK Hynix did report weaker-than-expected results, but the real killer was leverage. The single-stock leveraged ETFs had become the most popular financial instrument in South Korea. When AI sentiment soured briefly, the amplified losses triggered forced selling. As Scott puts it, "leverage doesn't create risk. It removes your margin for being wrong." The hosts compare this to the collapse of a high-profile hedge fund called Situational Awareness, run by former OpenAI employee Leopold Aschenbrenner. The fund was up 439% for the year by June, but it turned out he was levered 5x. When margin calls hit, he was forced to liquidate his entire public equity portfolio and sell his stake in Anthropic. "It's really easy in good times to mistake leverage for IQ," Scott notes.

The Human Cost

Continue reading the full summary in the app — free to try.

Read Full Summary →

Free • No credit card required

What you'll learn

  • 1 (01:42) **The Marijuana Stat That Opened the Show** - Scott shares that 21.4 million Americans use marijuana daily in 2025, leading to a personal discussion about drug use habits.
  • 2 (06:44) **The South Korean Stock Market Crash: Setup** - The hosts introduce a massive market event: the Kospi index fell 22% in days, then rose 15%, wiping out $2 trillion.
  • 3 (09:40) **Leverage: The Killer Ingredient** - Scott draws on Charlie Munger's quote about leverage and explains why it's so dangerous.
  • 4 (12:00) **The Human Cost in South Korea** - The hosts reveal the staggering human toll of the crash, including margin calls and a suicide prevention hotline.
  • 5 (13:42) **The Fall of "AI Jesus": Leopold Aschenbrenner** - Ed recounts the story of the hedge fund manager who was hailed as a genius before being margin-called and forced to liquidate.
  • 6 (16:23) **The Pattern: Mistaking Leverage for IQ** - The hosts connect this to historical blow-ups like Michael Saylor, Cathie Wood, Bill Hwang, and Long-Term Capital Management.
  • 7 (18:00) **Is Leverage Ever Healthy?** - Scott and Ed debate whether leverage can be used responsibly, comparing it to prescription drugs.

+ Full timestamped outline available in the app

Show Notes

Scott Galloway and Ed Elson break down how single-stock leveraged ETFs caused volatility in the South Korean stock market and discuss how leverage can be damaging for investors. Then, they unpack earnings from Microsoft, Meta, Apple, and Amazon, explaining why investors rewarded Microsoft and Amazon while punishing Meta and Apple. They discuss how the AI boom is making it increasingly difficult to value Big Tech. 

Subscribe to the Prof G Markets Youtube Channel 

Subscribe to the Prof G Markets newsletter 

Order "Notes on Being a Man," out now

Note: We may earn revenue from some of the links we provide.

Follow the podcast across socials @profgmarkets

Follow Scott on Instagram

Follow Ed on Instagram, X and Substack

Send us your questions or comments by emailing [email protected]


Learn more about your ad choices. Visit podcastchoices.com/adchoices

Prof G Markets

More from this podcast

Prof G Markets →