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Let me begin with a slightly uncomfortable question.

How much of what we believe, value, and even desire has been shaped not by Torah, not by education, but by advertising?

Every year during the Super Bowl, companies spend many millions of dollars for a single minute of our attention. We laugh at the commercials, we quote them, many people look forward to them more than the game itself. But commercials are also doing something more; they are not neutral. They are carefully crafted arguments about happiness, success, identity, relationships, and what kind of life we are supposed to want.

And that creates a real issue for people who live according to the values associated with a Torah lifestyle - particularly because the power of advertising often lies in its subtext, or the metamessage. These commercials show us a mirror of what society cares about, while at the same time shaping and teaching these values and concerns without our conscious knowledge.

It can be frightening to realize that we are being powerfully affected by messages that we may not even notice. Sometimes these messages are beneficial, and often they're somewhat insidious. Either way, they help create the filter through which we see the world - and that's why it's so important to pay attention to them, and work to uncover what they're telling us about the world in which we live.

Put differently: if the Torah speaks to every generation and every cultural reality, as Rav Soloveitchik famously said, then we cannot simply switch off our religious consciousness when the entertainment begins. At the same time, this isn't only an endeavor for Orthodox Jews. Anyone who lives in the modern world benefits from learning how to watch culture thoughtfully instead of passively.

Rabbi Uri Cohen joins me today to do something unusual. We treat this year's Super Bowl commercials as texts to be interpreted. We'll laugh a little, analyze a lot, and explore what these ads reveal about modern anxieties, technology, materialism, identity, and even anti-Semitism.

And honestly, part of what we're doing today is simply enjoying that experience together. This is a fun episode. These ads are clever, creative, and often genuinely entertaining.

The goal is not to condemn popular culture. It's to understand it. Because a Torah Jew is meant to live thoughtfully within the world, not outside it, and sometimes even a Super Bowl commercial can become a starting point for serious reflection.

So yes, this episode is entertain