This Opportunity Is Hidden In Plain Sight

April 29, 2026

AI Summary

5 min read

The podcast explores how entrepreneurs often miss current opportunities by chasing outdated trends, using the hosts' past experiences and the impending release of Grand Theft Auto 6 (GTA 6) as a case study for spotting "hidden in plain sight" chances.

Spotting the Right Wave

Hosts Sam Parr and Shaan Puri emphasize asking "Where is the opportunity right now?" like a focused 14-year-old pursuing a clear goal. In 2012-2018, they built messaging and social apps 10 years after Snapchat and WhatsApp succeeded, entering winner-take-all venture tech too late. Venture networks create runaway leaders, leaving no room for copycats. They overlooked waves like crypto (Puri bought Bitcoin early but didn't build in it), machine learning/big data, and mobile apps—despite having iPhone engineers years after launch. Surfing current waves beats the lazy river of proven-but-saturated ideas.

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What you'll learn

1 (00:00) **Spotting Opportunities** - Hosts emphasize asking "where is the opportunity right now?" like a 14-year-old chasing dates
2 (02:33) **Past Business Mistakes** - Reflect on building last decade's tech instead of emerging waves like crypto/ML
3 (04:44) **Guessing Game Reveal** - Oz guesses GPUs/power plants; Shaan reveals Grand Theft Auto 6 (GTA6) economy
4 (06:03) **Hostile Takeover Story** - Friend pitches acquiring Take-Two Interactive (GTA/NBA2K publisher)
5 (08:48) **GTA Franchise Moat** - GTA5: $1B in 3 days, 500M copies, $20B lifetime revenue
6 (11:14) **GTA6 Hype and Dev** - $1B dev cost; predictions: $3B year 1, $1B pre-orders
7 (13:11) **GTA Economy Examples** - NoPixel mod sold back after Twitch dominance

+ Full timestamped outline available in the app

Show Notes

Get our Business Idea Database: https://clickhubspot.com/etsl

Episode 819: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) answer the question, “If you’re smart and in your 20s, where’s the opportunity?”

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Show Notes:

(0:00) Where is the opportunity right now?

(08:01) the buff billionaire

(19:43) We break down the TBPN acquisition by OpenAI

(31:59) 2 stories of John Coogan being locked in

(41:56) William Randolph Hearst

(54:48) Collecting 100x talent

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Links:

• GTA VI - https://www.rockstargames.com/VI

• John Coogan on YouTube - https://www.youtube.com/@JohnCooganPlus/videos

• Hearst Castle - https://hearstcastle.org/

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Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm

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Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!

Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

beehiiv.com/mfm-challenge

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /