Coach for SpaceX & OpenAI destroys your limiting beliefs for 88 minutes straight
September 18, 2026
AI Summary
5 min readThe Psychology of High Performance: A Coach to SpaceX and OpenAI on Limiting Beliefs
Joe Hudson, who has coached executives at SpaceX, OpenAI, and other top companies, spent an episode of My First Million walking through the mechanisms behind limiting beliefs and how ambitious people can actually change them. Hudson's approach is unusual: he treats psychological patterns not as character flaws but as systems that operate at three distinct levels — the mind, the emotions, and the nervous system. Most self-improvement advice only addresses the first level, which is why it so often fails to stick.
What a Limiting Belief Actually Is
Hudson defines a limiting belief as "any thought process that you have holding you back." But the key insight is that these beliefs are not the problem themselves — they are symptoms of underlying emotional avoidance. A common one: after any personal breakthrough, people ask themselves "will it last?" That question is "a whole bunch of anxiety presenting itself as a thought process for you to believe." The real issue is not the doubt but the fear of losing progress, which prevents the person from recognizing that learning naturally ebbs and flows.
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What you'll learn
- 1 (00:00) **Opening & Guest Introduction** - Host Sam Parr introduces Joe Hudson, a coach for CEOs and entrepreneurs at companies like SpaceX and OpenAI. Joe's specialty is working with "type A high achievers" and "maximalists" who want it all right now.
- 2 (02:23) **Defining Limiting Beliefs** - Joe explains that a limiting belief is any thought process holding you back, using the common fear "will it last?" after a personal transformation as a prime example.
- 3 (06:01) **The Three Levels of Transformation** - Joe introduces the framework for making any real change: the mind (intellectual understanding), the heart (emotional/mammalian level), and the nervous system (reptilian level).
- 4 (08:26) **The Self-Reliance Pattern: Causes & Warning Signs** - Joe uses the example of "self-reliance," a common pattern for entrepreneurs, to illustrate the three levels. The cause is often a childhood where you had to fend for yourself or others.
- 5 (10:36) **The Golden Algorithm: Recovery Through Emotion** - Joe explains the core recovery mechanism: "the emotion that you're trying to avoid is the emotion you're inviting in the exact way that you're trying to avoid it."
- 6 (14:48) **The "Hose" Metaphor for Emotions** - Joe describes emotions as a tube of energy, like water in a hose. When it's kinked (resisted), it creates problems; when it flows freely, it becomes a useful tool.
- 7 (17:01) **The Power of Visualization & Feeling the Worst** - Joe explains that positive affirmations are more powerful when you feel the emotions in the present, but true identity shift also requires visualizing negative outcomes to remove the fear of them.
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Guests on this episode
Show Notes
Get Sam's guide to turn ChatGPT into your life coach: https://clickhubspot.com/edlv
Episode 863: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) get coached by Joe Hudson ( https://x.com/FU_joehudson ) on the mental game of being a founder.
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Show Notes:
(0:00) Intro
(2:35) Limiting beliefs
(6:48) Mind, heart, gut
(8:20) The self-reliance pattern
(14:45) Unkink your hose
(16:35) Phrases that change your thinking
(18:20) Visualize the negative outcomes
(21:35) Most common fear of founders: homelessness
(23:45) Tricking your nervous system with repetition
(27:35) Avoiding conflict
(32:40) How to address conflict
(38:35) Abusive self-talk patterns
(42:45) Is this stuff worth doing?
(50:40) Experiments to try this week
(54:45) Why bliss destroys you
(59:35) Finding your billion-dollar purpose
(1:01:00) What's the Illuminati like in person?
(1:04:00) How Joe got here
(1:22:00) Where you click matters
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Links:
• The Art of Accomplishment - https://www.artofaccomplishment.com/
• Descartes’ Error - https://a.co/d/0j1JxxLC
• Tibetan Book of Living and Dying - https://a.co/d/0apYnAGF
• The Inner Game of Tennis - https://a.co/d/0hy9hBRa
• Listen - https://a.co/d/0gzKTFBy
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Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm
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Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite