My First Million
My First Million

6 Trends You’ve Never Heard Of (That Might Explode)

February 9, 2026

AI Summary

5 min read

🎙️ The Voices & The Context

  • The Format: Casual banter-heavy chat between two hosts dissecting six emerging trends with humor, personal anecdotes, and predictions.
  • The Key Players:
    • Shaan Puri (main trend pitcher, founder of The Hustle, investor, biohacker vibe) and Sam Parr (co-host, podcaster, dad-mode skeptic, fitness enthusiast). Their chemistry is electric—rapid-fire roasts, shared SF memories, and mutual trend-spotting.
  • The Vibe: Fun and energetic, blending bro-science, startup hype, and life wisdom; educational yet laugh-out-loud with self-deprecating jabs.

🗝️ Key Themes & Topics

The episode dives into six trends shaking culture, health, tech, and media, with hosts predicting winners/losers and substitutes for old habits.

  • Topic 1: Alcohol's Decline & Substitutes. Spirit inventories are skyrocketing (20% to 80% of sales), signaling less drinking among young/health-focused crowds. Substitutes: non-alcoholic beers (e.g., Athletic Brewing), weed, Zyn/nicotine pouches (Ultra's $11M raise for non-nicotine version), psychedelics, exercise, TikTok scrolling.
  • Topic 2: Fitness Innovations like Voltra. Compact "brick-sized" resistance device enables precise eccentric/concentric loading for better gains; small footprint, portable (attach to squat rack/tree), battery-powered up to 200lbs force. Hosts geek out on home g

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What you'll learn

  • 1 (00:00) **Decline of Alcohol & Rise of Substitutes**
  • 2 (08:18) **Voltra: Portable Fitness Device Revolution**
  • 3 (16:20) **Physical AI in Everyday Devices**
  • 4 (23:25) **Podcast Explosion & Shelf Space Crisis**
  • 5 (31:54) **Peptides Everywhere**
  • 6 (37:01) **Sports Betting Boom & Dangers**
  • 7 (46:32) **Life Balance: Seasons, Success, & Wisdom**

+ Full timestamped outline available in the app

Show Notes

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Episode 793: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about 6 ideas that will explode in 2026. 

Show Notes: 

(0:00) Trend: Alcohol is in the gutter

(8:12) Trend: Voltra

(16:14) Trend: Physical AI

(22:51) Trend: Too many podcasts, too little time

(31:23) Trend: Peptides, peptides everywhere

(35:34) Trend: Sports betting and the consequences

(45:03) Hormozi X Tony Robbins



Links:

• Ultra Pouches - https://takeultra.com/ 

• VOLTRA - https://www.beyond-power.com/ 

• Garage Gym Reviews - https://www.garagegymreviews.com/ 

• Plaud - https://www.plaud.ai/ 

• Bondu - https://bondu.com/ 

• The Handy - https://www.thehandy.com/ 

• Colossus - https://colossus.com/ 

• Relentless Podcast - https://www.therelentless.org/  

Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com 

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!

Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

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