$39B founder says his company could 100x in 5 years

August 14, 2026

AI Summary

5 min read

Brett Adcock, founder of Figure, Archer, and Hark, has been in the startup game for over 15 years, and he describes the experience as one where you "either like it goes down or goes up." He started his career building Veteran, a job marketplace he sold for over $100 million, then took Archer (electric aircraft) public, and is now building Figure, a humanoid robotics company valued in the tens of billions. Alongside that, he recently launched Hark, an AI company building what he calls a "Jarvis from Iron Man" digital assistant. When asked about his $19 billion net worth, he says he doesn't care about it at all — his focus is entirely on what comes next. "It's either gonna be a big very big thing or very bad," he says. "All my energy is going into making this like a thousand or a million X from where we're at here."

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What you'll learn

1 (00:00) **Intro & Brett Adcock's Portfolio** - Hosts recap Brett's journey from Vettery ($110M exit) to Archer to Figure ($39B valuation) and his new ventures Cover and Hark.
2 (03:30) **Hark's Breakthrough in AI Computer Use** - Brett reveals how Hark cracked the problem of AI navigating computers without APIs.
3 (06:25) **The Vision for Hark: Killing Phones and Computers** - Brett explains Hark as a "Jarvis from Iron Man" device that will replace the smartphone and laptop.
4 (12:08) **Why Glasses Are Not the Answer** - Brett shares his strong opinion on the future form factor for AI devices.
5 (14:15) **Framework for Radical Design Thinking** - Brett explains how he and his team think outside pre-existing norms.
6 (18:40) **The Real Hard Problem: Intelligence, Not Manufacturing** - Brett argues that mass-producing robots is not the bottleneck.
7 (21:06) **Figure's Real Customer Deployments and ROI** - Brett details where Figure robots are working today and why customers are paying.

+ Full timestamped outline available in the app

Show Notes

Sam's database on how long it takes to become a millionaire: https://clickhubspot.com/elft

Episode 851: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Brett Adcock ( https://x.com/adcock_brett ), the founder of Figure.ai.

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Show Notes:

(0:00) Intro

(3:29) Hark, a human in a box

(8:00) zero constraints

(17:32) rapid prototyping

(21:38) What are the robots doing?

(23:45) what about the hype is real?

(27:54) finding the best people

(30:14) $20M dollar salaries for engineers

(32:03) How Zuck is buying his way into AI

(35:44) Auditing Brett's 2026 predictions

(42:33) reducing your buckets

(44:00) show us your home screen

(46:17) hitting rock bottom 3x

(57:22) who inspires Brett

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Links:

• Hark - https://hark.com/

• Cover - https://www.cover.ai/

• Figure - https://www.figure.ai/

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Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm

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• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

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My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /