SpaceX Starship Finally Reached Orbit & Why Dudes Are Becoming Cat Dads
September 29, 2026
AI Summary
5 min readSpaceX’s Starship finally reached orbit on its fourteenth test flight, deploying 26 upgraded Starlink satellites before an early splashdown. The launch was a milestone for Elon Musk’s now-public company, but the rocket’s shortened mission left key goals—like catching the ship with chopsticks for full reusability—for next time. Meanwhile, President Trump announced plans for a $15 billion steel plant in Iowa, the first mega mill in the U.S. since the 1960s, fueled by tariffs that have boosted domestic steel prices. Bose is betting on Gen Z’s wired headphone revival with noise-canceling USB-C earbuds, and young men are increasingly embracing cats, upending old stereotypes. Nvidia announced a record $150 billion stock buyback, and the bitter feud between former Disney CEOs Bob Chapek and Bob Iger spilled into public view with a tell-all memoir.
Starship Finally Reaches Orbit—But the Hard Part Is Still Ahead
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What you'll learn
- 1 Morning Brew Daily - September 29th
- 2 (00:23) **Fall Arcs & Winter Arcs** - The hosts discuss the social media trend of treating fall as a natural time for self-improvement and new goals, rather than waiting for New Year's
- 3 (02:14) **SpaceX Starship Reaches Orbit** - The biggest rocket in the world successfully entered orbit for the first time in its 14th test launch, deploying 26 upgraded Starlink satellites
- 4 (04:01) **SpaceX as Public Company & Investor Implications** - The stock barely moved on the launch, suggesting expectations were met, but the V3 satellite deployment is a major revenue driver ahead
- 5 (07:03) **New $15 Billion Steel Plant in Iowa** - President Trump announced plans for the first new mega steel plant in the US since the 1960s, located along the Mississippi River in eastern Iowa
- 6 (11:32) **Bose Releases First Wired Earbuds in 11 Years** - The $99 QuietComfort earbuds bring noise-canceling to the wired format, capitalizing on Gen Z's embrace of throwback headphones
- 7 (17:38) **Toby's Trends: The Rise of Cat Dads** - Young men are increasingly embracing cats, with US cat ownership jumping 23% in 2024 and men now accounting for 43% of cat owners
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Show Notes
#943: SpaceX finally gets its Starship rocket into orbit but has to cut the trip short. Trump announces a $15B steel plant in Iowa in an effort to boost domestic manufacturing. Bose is back with noise-canceling wired headphones thanks to the trend of retro-tech. The rise of ‘cat dads’ is today’s edition of Toby’s Trends. Finally, former Disney CEO Bob Chapek wants to have the last word in the Chapek vs. Iger battle.
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