Apple Reveals $2K Foldable iPhone & NFL Australia Game Decided by Sleep?

September 10, 2026

AI Summary

5 min read

Apple's $2,000 Foldable iPhone, Meta's AI Assistant Muse, and the NFL's Sleep Experiment in Australia

Apple finally entered the foldable phone market yesterday with the iPhone Duo, its first new product category since the Apple Watch launched in 2014. The device starts at $1,999, with a fully loaded version reaching over $3,000. But the bigger story might be how the company's new CEO, John Ternis—the former hardware lead who took over for Tim Cook at the start of the month—is putting his stamp on the company. Meanwhile, Meta unveiled a personal AI agent called Muse that can actually complete tasks for you rather than just suggesting them, and the NFL is playing its first game in Australia with two teams taking radically different approaches to the 17-hour time difference.

Apple's Foldable Bet: Polished but Pricey

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What you'll learn

1 Morning Brew Daily — September 10th
2 (00:28) **Show Open & PB&J 125th Anniversary** - Hosts Neil and Toby celebrate the peanut butter and jelly sandwich turning 125 years old
3 (03:11) **Apple Reveals iPhone Duo Foldable** - Apple's first new product category since the Apple Watch in 2014, starting at $1,999
4 (08:27) **Other Apple Announcements** - iPhone 18 Pro/Max with better cameras and 36-hour battery life, plus new Apple Watch models with AI note-taking
5 (09:01) **Meta Unveils Muse Personal AI Agent** - Mark Zuckerberg's new AI assistant that can take actions like buying tickets, scheduling appointments, and auditing subscriptions
6 (13:24) **NFL Australia Game: Sleep Strategy Battle** - Rams vs. 49ers in Melbourne with a 17-hour time difference, and the two teams chose opposite approaches
7 (20:01) **Neil's Numbers: Sports Betting Crisis** - Bank of America research shows sports bettors recover less than 75 cents per dollar wagered, and 20% of Americans view it as an investment

+ Full timestamped outline available in the app

Show Notes

#930: Apple unveils its foldable iPhone for the hefty price of $1,999. Meta launches its own AI assistant that can interact with other apps and even make payments for you. The NFL is back and their aspiration to globalize the game is bigger than ever with the San Francisco 49ers and Los Angeles Rams facing off in Melbourne, Australia. It’s Neal’s Numbers on a BofA study of online gambling, Summer’s box office records, and black bears invading LA.

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