Morning Brew Daily
Morning Brew Daily

Americans Are Suiting Up Again & Ferrari’s Mocked First EV is Selling Fast

August 17, 2026

AI Summary

5 min read

Americans Are Suiting Up Again & Ferrari’s Mocked First EV is Selling Fast

The pandemic-era uniform of sweatpants and athleisure is finally losing its grip on American fashion, and Ferrari's first electric vehicle—widely mocked upon its reveal in May—has already sold out its 2025 allocation at $400,000 a pop, with one bespoke model fetching $40 million at auction. Meanwhile, a growing backlash against AI companies is pushing lawmakers at every level to consider taxing data centers and even redistributing AI wealth to the public.

The Return of the Suit

Brooks Brothers CEO Ken Ohashi told the show his company is seeing double-digit growth in suits this year, driven not by a return to gray flannel but by "fashion suiting"—more fun, colorful fabrics that signal personal style rather than corporate conformity. Ralph Lauren reported a 13% revenue increase for Q2. Even Tailored Brands, parent company of Men's Wearhouse, which filed for bankruptcy in 2020 and closed over 400 stores, has staged a comeback: it filed to go public in July and reached $2.5 billion in sales last year.

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What you'll learn

  • 1 Americans Are Suiting Up Again & Ferrari’s Mocked First EV is Selling Fast
  • 2 (03:10) **Suits Are Making a Comeback** - Formal wear companies are seeing double-digit growth as Americans dress up again post-pandemic
  • 3 (06:01) **Athleisure Busts as Formal Wear Booms** - The pandemic-era sweatpants trend has collapsed while dress-up culture resurges
  • 4 (07:46) **Cities and States Push Back on AI Wealth** - Lawmakers demand AI companies pay more as data centers multiply and local communities feel left behind
  • 5 (10:30) **Precedent for Redistributing AI Wealth** - Historical examples show how windfall revenues have been shared with populations
  • 6 (12:49) **The Debate Over Data Centers** - Proponents argue communities should welcome data centers and tax them, not ban them
  • 7 (14:01) **Ferrari's Mocked EV is Selling Fast** - The Luce, widely roasted online, has already hit its 2025 sales goal and sold a bespoke model for $40 million

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Show Notes

#912: Suits are making a comeback as more Americans are returning to the office…in style! AI riches are pushing policymakers to create wealth sharing proposals for the communities housing data centers. Ferrari’s Jony Ive-designed EVs were mocked but turns out, everyone actually wants them. Fancy interior designs for dorms are popping up all over TikTok, but is that really the reality? Finally, what you need to know in the week ahead.

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